Brand Tone

Scientific & Informative, Reassuring & Gentle, Results-Oriented & Confident, Approachable & Empathetic

Brand Values

• •Efficacy & Results
• •Scientific Formulation & Research
• •Skin Health & Barrier Protection
• •Gentleness & Safety
• •Customer Trust & Confidence

Best Practices

• •Prioritize Scientific Accuracy with Clarity: Always back claims with factual information about ingredients and their effects, but explain these in a way that is understandable to the average consumer, avoiding overly dense jargon.
• •Emphasize Gentle Yet Effective: Consistently balance the message of potent, visible results with the reassurance of gentle, non-irritating formulations suitable for sensitive skin. This addresses a key customer concern.
• •Focus on the Solution and Benefit: Frame product descriptions around solving specific skin problems (e.g., excess sebum, enlarged pores, breakouts) and the positive outcomes users can expect (e.g., balanced skin, increased confidence, comfort).
• •Maintain an Encouraging and Empathetic Voice: Acknowledge the frustrations that come with skin concerns and position the brand as a supportive partner in achieving healthier skin. This is especially important in social media interactions and customer service.
• •Incorporate Trust Signals: Regularly reference "dermatologist-developed," "research-backed," "skin barrier focused," and positive customer testimonials/reviews to build credibility and reinforce the brand's commitment to quality and efficacy.

Social Perception

Positive for Sebum Control & Acne-Prone Skin, Appreciation for Gentle Formulation, Seen as a Korean Skincare Brand (K-Beauty), Some Mixed Reviews/Price Concerns, Effective for Maskne, Credibility through Dermatologist Developed

Copy Examples

• •Headline: Science-Backed Sebum Control. Visible Pore Refinement. Experience the Celladix 131 Ampoule. Body: Tired of excess oil and visible pores? Our dermatologist-informed RX 131 Ampoule, with a precise 1:3:1 lipid ratio, works to rebalance your skin's sebum production and strengthen its natural barrier. Gentle enough for daily use, powerful enough for results you can see and feel.
• •Social Media Post (Image: Texture shot of the ampoule): Unlock balanced, confident skin. ✨ Our Sebum Rebalancing RX 131 Ampoule offers a lightweight, non-sticky solution to soothe irritation and control shine. Formulated with care for even sensitive skin types. Discover the science of gentle efficacy. #Celladix #SkinBalance #HealthySkin
• •Product Description Snippet: At Celladix, we believe in solving skin concerns at their root. The RX 131 Ampoule doesn't just mask oiliness; it helps to fundamentally rebalance your skin's environment. Our research-driven formula targets hardened sebum and supports a resilient skin barrier, leading to lasting clarity and comfort.
• •Email Subject Line: Concerned about breakouts? Find your gentle solution with Celladix. Email Body Preview: Struggling with persistent skin concerns? Celladix offers scientifically formulated care to calm irritation and restore balance, without harshness. Learn more about our approach...
• •Ad Copy for Retargeting: Still thinking about calmer, clearer skin? Celladix RX 131 Ampoule is trusted by users in Japan for its effective, gentle action on oily and acne-prone skin. Reclaim your skin confidence. Try it today.