Brand Tone

friendly, playful, sassy, informal, and enthusiastic

Brand Values

• •Handmade Quality & Care: Products are emphasized as being "all completely by hand" with "love.. and a bit of sweat and tears lmao."
• •Sensitive Skin Friendly: A core value is creating products suitable for sensitive skin, born from the founder's own experiences.
• •Fun & Excitement in Self-Care: Celine XO aims to make bathing "more exciting with bright colours, glitters and beautiful smells" and "sassy shapes," moving away from "plain and boring" products.
• •Passion for Crafting: The founder expresses a "giant passion" for crafting and turning ideas into reality.
• •Customer Connection/Appreciation: The brand directly addresses its audience as "Babes" and expresses gratitude for support.
• •Individuality/Sassiness: The brand embraces a "sassy & a bit bad-assy" approach to the bath and body world.

Best Practices

• •Embrace the "Sassy Best Friend" Voice: Write as if you're talking to a close friend – be informal, use humor, and don't be afraid to be a little cheeky. Use emojis to enhance this playful tone where appropriate (as seen on their Instagram).
• •Use "Hey Babes!" and "XO": Consistently use the brand's signature salutations and sign-offs like "Hey Babes!" and "xo" to reinforce familiarity and brand identity.
• •Highlight "Handmade" and "Sensitive Skin Friendly": Weave these core values into copy, even when being playful. It reminds customers of the care and unique selling propositions.
• •Be Descriptive and Evocative (with a Twist): When describing scents and colors, use vibrant, exciting language. Instead of just "smells nice," try "a scent that’ll make you say ‘XO-M-G!’"
• •Stay Authentic to the Founder's Story: Occasionally reference the origin story (founder's sensitive skin, passion for crafting) to keep the brand grounded and relatable. This reinforces the "why" behind the playful products.

Social Perception

Positive Customer Feedback (Direct): Testimonials on their site indicate satisfaction with product quality and effectiveness, particularly the tattoo aftercare balm. Comments on social media posts show appreciation for the product aesthetics and anticipated experience. Small Business Appeal: The "solely owned & ran small business" aspect likely resonates with customers who appreciate supporting local and handmade businesses. Niche Audience: The brand likely appeals to individuals looking for unique, vibrant, and fun bath products, especially those with sensitive skin or those who enjoy a bold, playful aesthetic. The inclusion of R18+ items suggests an appeal to an adult audience looking for novelty. Limited Broader Awareness: Beyond their direct customer base and local community, wider public perception is harder to gauge due to the brand's specific niche and the commonness of the name "Celine," which often leads to confusion with the luxury fashion house in broader searches.

Copy Examples

• •Hey Babes! 👋 Get ready to dive into a neon dream! ✨ Our brand-new 'Cosmic Unicorn' bath bomb is here to blast your bath time into another dimension. Packed with skin-loving goodness (because, duh, sensitive skin queens deserve ALL the fun!) and a scent that’ll make you say ‘XO-M-G!’ 😉 Shop it now before it disappears like a shooting star! 🚀 #CelineXO #HandmadeMagic #SassySoaks
• •Weekend MOOD: A) Epic glitter explosion bath 🛁 B) Chillin' with a sassy wax melt 🔥 Vote below, you gorgeous humans! 👇 #CelineXOVibes #SelfCareButMakeItSpicy
• •Sensitive skin got you feelin’… blah? 🙄 Girl, we get it. That’s why Celine XO was born! Our handmade goodies are bursting with bright colours & yummy scents, MINUS the ick that makes your skin scream. Time to make your bath hella fabulous AND happy! 😉 Shop our gentle giants! #CelineXO #SensitiveSkinSaviour #BathTimeBliss
• •Feeling a bit naughty? 😉 Our '[Cheeky Product Name]' is here to add some serious XO to your alone time (or, you know, with company *wink*). Handmade, sassy, and definitely not for the faint of heart. You’ve been warned… and welcomed! 😈 #CelineXO #AdultingIsFun #SpicySelfCare
• •🔥 Hey Babe! Your Bath Routine is Begging for This... 😉 *Body Snippet:* Tired of boring bath times? So were we! That's why we're always whipping up something new, sassy, and skin-loving here at Celine XO. From bath bombs that look good enough to eat (please don't! 😂) to wax melts that'll make your house smell like a daydream... we've got your 'me-time' covered. Handmade with love (and a little bit of badassery) right here in NZ! xo, Shelby