Brand Tone

Friendly, Passionate, Nostalgic, Playful, and Current.

Brand Values

• •Community
• •Nostalgia
• •Passion
• •Customer-Centricity
• •Fun

Best Practices

• •Embrace Nostalgia: Always connect products back to the memories and feelings they evoke. Use phrases like 'Remember when...' or 'The classic you loved...'
• •Keep it Friendly and Approachable: Use a conversational and welcoming tone in all communications. Address your audience as fellow fans and collectors.
• •Be an Enthusiast: Let your passion for the products shine through. Share fun facts, behind-the-scenes content, and personal favorites.
• •Stay Visually Consistent: Use high-quality images of your products, often in dynamic or fun poses. Incorporate user-generated content to build community.
• •Engage with Pop Culture: Continue to use relevant memes, trends, and hashtags to stay current and connect with a broader audience, especially on platforms like TikTok and Instagram.

Social Perception

The public perception of Celestial Drift appears to be that of a reliable and engaging specialty retailer for collectors. They are seen as a go-to source for exclusive items and popular brands like NECA, Funko, and Hot Toys. Their social media presence, particularly on TikTok, positions them as a modern and relatable brand that understands internet culture. The positive customer feedback, though limited in the provided search results, points to a trustworthy and friendly business. Their association with the 'Play Michigan' company further grounds them as a local business with a strong community tie.

Copy Examples

• •Remember Saturday mornings in front of the TV? We do. The brand-new [Action Figure Name] just dropped, and it’s a full dose of nostalgia. Grab yours and relive the glory days.
• •Your ultimate escape into nostalgia. At Celestial Drift, we unite collectors with the toys and comics that made them. Find your next treasure today.
• •Some things are too cool to forget. We just got a very limited number of these [Collectible Name] in stock. Don't miss your chance to own a piece of history. Link in bio!
• •Join our community of collectors! This Friday at 7 PM EST, we're hosting a live auction featuring some of our favorite vintage finds. Get ready for fun, friends, and fantastic collectibles.
• •That feeling when you find the toy you've been searching for since you were a kid. 🤩 #collectorlife #nostalgia #toycollector #celestialdrift