Tono de Marca

Youthful, ambitious, community-oriented, approachable, transparent, with an element of exclusivity and hype.

Valores de Marca

• •Entrepreneurial Spirit
• •Community & Collaboration
• •Authenticity
• •Exclusivity
• •Modern Aesthetics

Mejores Prácticas

• •Maintain the Founder's Narrative: Continue to share the journey of the young entrepreneur. This is a unique and compelling aspect of the brand's identity.
• •Prioritize Community Engagement: Keep asking for feedback and involving the audience in decisions. This builds loyalty and makes them feel like a part of the brand.
• •Balance Exclusivity with Inclusivity: While limited drops create hype, ensure that the overall brand messaging remains welcoming and inclusive to new followers.
• •Embrace the Polish Roots: Continue to use Polish in communications to maintain a strong connection with the local market, while also using English to reach a global audience.
• •Stay True to the Streetwear Aesthetic: Ensure all visuals and copy reflect the modern, edgy, and youthful style of streetwear culture.

Percepción Social

Perceived as a cool and aspirational brand. The founder's young age is an inspiration, fostering a loyal community connected to the brand's journey. The use of Polish enhances personal connection for the local market.

Ejemplos de Copy

• •The wait is over. Our new collection is dropping this Friday. Password access for newsletter subscribers only. Link in bio to not miss out. #celestia #streetwear #warsawfashion
• •From a sketch to the final product. What do you think of our new design? #clothingbrand #fashion #design
• •Join the inner circle. Subscribe for exclusive access to our drops.
• •Which color should we drop next? You decide.
• •Thanks for being part of the Celestia family. The new drop is now live. Use password: [password] to enter the shop. Limited stock available.