Brand Tone

Artistic & Creative, Whimsical & Dreamlike, Bold & Assertive, Irreverent & Provocative, Personal & Authentic

Brand Values

• •Originality & Uniqueness
• •Craftsmanship & Artistry
• •Self-Expression & Audacity
• •Perseverance & Learning
• •Joy & Playfulness

Best Practices

• •Embrace Whimsical Storytelling: Use vivid, imaginative language. Describe products not just by their features, but by the feelings or stories they evoke (e.g., "lucky charms," "talisman symbols," "dreamlike universe").
• •Maintain an Artistic & Slightly Irreverent Voice: Channel Pascale Nivet Bernetière's "original and irreverent speech." Don't be afraid to be playful, a little provocative, and confident in the brand's unique vision.
• •Highlight Craftsmanship and Originality: Consistently emphasize the hand-embroidered details, the artisanal quality, and the "Made in France" aspect where applicable. Stress that these are unique pieces designed to counter "standardization."
• •Use Bold & Evocative Imagery (in text): Mirror the vibrant and distinct visual style of the products in the language. Use strong verbs and rich adjectives that paint a picture (e.g., "colorful and provocative universe," "assertive universe").
• •Connect with the "Why": Remind the audience of the brand's mission to encourage self-expression and the celebration of individuality. The copy should empower the customer to "reveal their uniqueness."

Social Perception

Distinctive & Recognizable, High-Quality & Artistic, Creative & Inspiring, Niche & Cult Following, Engaging & Personal

Copy Examples

• •Dare to adorn. Our hand-embroidered talismans aren't just accessories; they're whispers of audacity for your everyday.
• •Forget fleeting trends. Embrace the Céleste Mogador paradox: where traditional embroidery meets a rock'n'roll heart. Wear your uniqueness.
• •Let your spirit bloom. Discover a universe stitched with dreams, vibrant colors, and a touch of playful rebellion. The Celestial Eye is watching, what story will you tell?
• •More than just jewelry, it's a Céleste Mogador statement. Each piece, a fragment of art, meticulously crafted to break the mold and celebrate your singular style.
• •Why blend in when you were born to enchant? Our latest collection is an invitation to explore the wonderfully whimsical, the boldly beautiful. Find your magic.