Brand Tone

Inspirational & Encouraging, Personal & Relatable, Creative & Artistic, Joyful & Whimsical, Authentic & Heartfelt

Brand Values

• •Creativity & Imagination
• •Inspiration & Joy
• •Family
• •Authenticity & Self-Expression
• •Hard Work & Perseverance
• •Faith & Love

Best Practices

• •Lead with Positivity and Inspiration: Ensure that messaging, whether for product descriptions, social media updates, or ads, carries an underlying tone of encouragement, joy, or inspiration. Frame even challenges or vulnerabilities in a hopeful light.
• •Use Warm, Relatable Language: Write as if speaking to a friend. Use contractions, personal anecdotes (where appropriate), and a friendly, approachable vocabulary to foster connection. Avoid overly formal or corporate jargon.
• •Weave in Brand Values Naturally: Subtly incorporate themes of creativity, family, authenticity, and joy into the copy. For example, mention the "heart" that goes into creating a piece or the "joy" a product is intended to bring.
• •Maintain Visual and Textual Cohesion: Ensure that the tone of the copy aligns with the visual aesthetic of the brand (light, airy, colorful, whimsical). The words should feel like a natural extension of the art itself.
• •Engage Authentically: When responding to comments or messages, maintain the same warm, personal, and encouraging tone. Show genuine appreciation for the community and their support.

Social Perception

Talented & Unique Artist, Inspirational Figure, Warm & Approachable, Creator of Joyful & Uplifting Products, Relatable Mother & Creative Entrepreneur

Copy Examples

• •Infuse your favorite corner with a little piece of sunshine ☀️ My newest floral print, 'Whispers of Dawn,' is here to bring a touch of handcrafted joy and gentle inspiration to your everyday. Each petal and hue was painted with the hope of adding a little more beauty to your world. Available now on the website – let’s make your space bloom! #CelesteCClarkArt #FloralArt #WatercolorJoy #InspiredHome #ArtForYourHeart
• •Unlock your inner artist! ✨ Join me for an afternoon of creativity and connection in my upcoming watercolor workshop. We’ll explore gentle techniques and find joy in the simple act of creating. No experience? No problem! This is all about embracing your unique spark and painting from the heart. Spaces are limited – sign up today and let’s make something beautiful together! Learn more: [Link] #CreativeWorkshop #WatercolorClass #CelesteCClarkCreates #ArtJourney #FindYourJoy
• •This piece, 'Starlight Garden,' was dreamt up during quiet moments, imagining a place where wishes take root and bloom. Created with layers of soft watercolors and delicate details, it’s a reminder to always look for the magic in the everyday. Printed on archival-quality paper, this artwork is designed to be a cherished heirloom, bringing warmth and inspiration to your home for years to come. May it fill your space with peace and joyful wonder. #HandmadeArt #InspirationalDecor #NurseryArt #DreamBig
• •Hello, lovely friends! This week was a whirlwind of family, paint-stained fingers (the best kind!), and finding inspiration in the most unexpected places (isn’t that always the way? 😊). I’m reminded that every creation is a small act of courage, a little piece of our heart shared with the world. Thank you for being on this journey with me. P.S. Keep an eye out next week for a peek at a special collection I’ve been pouring my heart into! #ArtistLife #CreativeJourney #BehindTheArt #CelesteCClark
• •Turning ordinary into magical, one brushstroke at a time! ✨ Watch how this little [item] got a whimsical makeover. Creating doesn’t have to be perfect, it just has to be YOU. What are you creating today? Let me know! 👇 #DIYCrafts #CreativePlay #ArtInspo #CelesteCClark #MakeSomethingHappy