Brand Tone

Personal, authentic, and inspiring; welcoming and conversational; accessible yet aspirational; relatable and professional.

Brand Values

• •Authenticity and Self-Expression
• •Resilience and Transformation
• •Community and Connection
• •Quality and Artistry
• •Joy and Positivity

Best Practices

• •Always connect the art back to Celeste's personal journey of resilience, authenticity, and finding joy.
• •Maintain the personal, artist-to-customer connection by writing in the first person. Share snippets from the studio, life in Alaska, and personal reflections.
• •Use language that frames the art as a high-quality, special addition to a home while keeping the communication style down-to-earth and friendly.
• •Regularly feature and talk about other artists, local businesses, or customer stories to reinforce the value of connection and support.
• •Educate customers on the importance of supporting small businesses, which builds trust and justifies the price point.

Social Perception

Highly positive, seen as a 'trailblazing entrepreneur' and beloved community member. The brand conveys a 'sensual reprieve' and is well-regarded within maker and small business communities, associated with resilience and positive impact.

Copy Examples

• •From my tiny home studio in Alaska, to yours. ✨ This is 'Northern Glow,' a piece born from the quiet magic of a late-night sky and the courage to find my own light. Every swirl and color is a piece of my journey, and I hope it brings a little piece of that transformative magic into your space. Tap to bring it home. #CelesteAddisonArt #AbstractArt #AlaskaArtist #ArtWithAStory #FindYourLight
• •Hey [Customer Name], Celeste here. This week was one for the books. Between studio sessions (and cuddles with my cats, Bonky Boi & Noisy Beans!), I was reminded of why I started this journey. Art isn't just paint on canvas; it’s our stories, our resilience, our joy. My latest collection is all about that—finding beauty in the evolution. Thank you for being a part of my story. Click here to see what's new.
• •Transform your home with art that tells a story. At CelesteAddisonArt, every piece is a reflection of a journey of resilience, authenticity, and finding joy in the everyday. Based in Alaska, our art is made to make your world feel a little more luxurious. Shop our collections and support a Black-owned, artist-run business. Your walls will thank you.
• •This piece is more than an abstract design; it's a declaration of freedom. Part of 'The Cult Collection,' this artwork reflects the moment of stepping out of the shadows and into your own truth. Its bold colors and dynamic movement represent the beautiful, messy, and powerful journey of personal evolution. Printed on high-quality canvas, it’s a daily reminder of your own strength and authenticity.
• •Fill your home with more than just decor—fill it with stories of resilience and joy. Discover authentic, heartfelt abstract prints from Alaskan artist Celeste Addison. #HomeDecorInspo #WallArt #ModernArt #WomanOwned