Brand Tone

Natural & Pure, Caring & Gentle, Scientific & Effective, Eco-conscious & Responsible, Accessible & Approachable

Brand Values

• •Nature & Purity: Utilizing natural Swedish botanical and thermal resources.
• •Health & Well-being: Promoting skin health through gentle yet effective formulations, respecting human health.
• •Environmental Responsibility: Commitment to biodiversity conservation, sustainable practices, eco-friendly packaging, and avoiding harmful chemicals.
• •Efficacy & Quality: Combining natural ingredients with scientific research to deliver high-quality, effective skincare.
• •Transparency & Ethics: Clear information about ingredients and sourcing, cruelty-free and often vegan products.
• •Accessibility: Striving to offer affordable natural skincare.

Best Practices

• •Prioritize Nature and Purity: Always lead with the natural aspects – Swedish botanicals, thermal water, clean ingredients. Use descriptive language that evokes freshness, purity, and the Scandinavian landscape.
• •Emphasize Gentleness and Care: Consistently mention suitability for sensitive skin and the absence of harsh chemicals (parabens, alcohol, etc.). Use reassuring and empathetic language.
• •Highlight Efficacy through Nature and Science: Balance the "natural" message with the "effective" one. Briefly mention how the natural ingredients are scientifically formulated for results, without overwhelming with jargon.
• •Integrate Sustainability and Ethics: Weave in messages about eco-friendliness, biodiversity, cruelty-free, and vegan aspects naturally within product descriptions and brand storytelling. This reinforces core values.
• •Maintain an Approachable and Informative Voice: Keep the language clear, concise, and easy to understand. Be helpful and transparent, reflecting the brand's desire to make quality natural skincare accessible. On platforms like TikTok, adapt to a more engaging and visually-driven storytelling style while keeping the core values intact.

Social Perception

Customers generally perceive Celenes by Sweden as a trustworthy brand offering high-quality, natural skincare that is effective, especially for sensitive skin. The commitment to natural ingredients, vegan/cruelty-free status, and eco-friendly practices resonates positively with consumers. The Swedish origin seems to add to the perception of quality and purity. They are seen as a good alternative to other natural brands, particularly for those who prefer products without essential oils. Availability through mainstream retailers like Kruidvat and Holland & Barrett in the Netherlands increases accessibility and brand recognition.

Copy Examples

• •Headline: Embrace Your Natural Glow. Discover Celenes by Sweden. Body: Infused with pure Swedish thermal water and potent botanical extracts, our gentle yet effective skincare is designed to nourish your skin and respect our planet. Experience the Celenes difference – naturally radiant skin, responsibly made. #CelenesBySweden #NaturalSkincare #EcoConsciousBeauty
• •Headline: Sensitive Skin? Meet Your Soothing Solution. Body: At Celenes by Sweden, we believe powerful skincare can be gentle. Our dermatologist-tested formulas are free from harsh chemicals, harnessing the calming power of nature to bring comfort and radiance to even the most delicate skin. Reveal your healthy, happy skin. #SensitiveSkincare #SwedishNature #PureAndGentle
• •Headline: Science-Powered, Nature-Perfected. Body: Unlock your skin's potential with Celenes by Sweden. We blend cutting-edge cosmetic science with the purest natural ingredients from Sweden to create effective skincare that truly performs. See visible results, naturally. #EffectiveSkincare #NaturalIngredients #HealthySkinJourney
• •Headline: Beauty That Gives Back to Nature. Body: Choose skincare that cares for you and the Earth. Celenes by Sweden is committed to sustainability, from ethically sourced ingredients to eco-friendly packaging. Join us in our mission for a healthier planet and healthier skin. #SustainableBeauty #Biodiversity #CelenesCares
• •Headline: Your Daily Dose of Swedish Purity. Simply Effective. Body: Experience the refreshing touch of Celenes by Sweden. Our clean formulas, enriched with natural Swedish extracts, deliver essential hydration and nutrients for a visibly healthy complexion. Just pure, effective skincare you can trust. #CleanBeauty #SwedishSkincare #DailyGlow