Brand Tone

Playful, Humorous, Friendly, Approachable, Enthusiastic and Passionate, Reassuring and Customer-Oriented

Brand Values

• •Originality and Uniqueness
• •Personalization
• •Making People Happy/Creating Joy
• •Accessibility/Affordability
• •Customer Satisfaction

Best Practices

• •Develop a "Brand Voice Chart": Clearly define your brand's personality traits (e.g., Playful, Witty, Warm, Excitable) and map out corresponding "Dos and Don'ts" for language, specific word choices, and even emoji use across all platforms.
• •Know Your Audience, Speak Their Language: Understand who you're talking to. Celekado's audience likely appreciates humor and heartfelt sentiment. The copy should resonate with people looking for fun, unique, and meaningful gifts.
• •Prioritize Personality Over Formality: While maintaining professionalism, don't be afraid to inject character into your communications. Use contractions, ask questions, and employ a conversational style as if talking to a friend (as seen in their "About Us" page).
• •Storytelling with Emotion: Share the "why" behind products or the brand itself, like Celekado does with its founding story. For personalized gifts, evoke the emotions of giving and receiving something truly unique and thoughtful. Highlight the "effet waouh" (wow effect) they aim for.
• •Consistency Across All Touchpoints: Ensure the playful, friendly, and enthusiastic tone is present everywhere – from website copy and product descriptions to social media captions, email newsletters, customer service interactions (scripts/guidelines for agents), and even error messages or transactional emails. Regularly audit content to ensure alignment.

Social Perception

Positive for unique, fun gifts. Mixed regarding operations/service for some. Fun and Quirky.

Copy Examples

• •Headline for a new personalized jewelry collection: "Wear Your Heart on Your Sleeve (Literally!). Our new photo-projection bling is here to make memories sparkle!"
• •Social media post for custom pet items: "Warning: May cause uncontrollable tail wags & purrs! 🐾 Spoil your furball with a gift as unique as they are. #CelekadoPets #PersonalizedLove"
• •Email subject line for a holiday promotion: "Stop the Gift-hunt Madness! 🤯 Unique, heartfelt, & hilariously Celekado gifts inside!"
• •Product description snippet for personalized boxers: "Dare to wear... their face? 😂 Guaranteed giggles (and maybe a blush or two). The ultimate fun & cheeky gift for your special someone! #CelekadoSurprise"
• •Website banner for general gift-seeking: "Bored of blah gifts? So were we! That's why Celekado exists. Dive into a world of awesome, personalized presents that actually mean something. Let's make someone's day!"