Brand Tone

Approachable and Friendly, Exciting and Fan-Centric, Personal and Heartfelt, Celebratory and Positive, Trustworthy and Professional

Brand Values

• •Connection
• •Personalization
• •Joy and Celebration
• •Accessibility
• •Supporting Filipino Talent
• •Community and Giving Back (emerging value)

Best Practices

• •Always Prioritize the Fan Experience: Use language that resonates with fans – words like "idol," "favorite," "special," "unforgettable." Focus on the excitement and emotional connection.
• •Keep it Positive and Upbeat: Ensure the language is celebratory, enthusiastic, and optimistic. Avoid overly formal or negative phrasing.
• •Emphasize Personalization and Exclusivity: Highlight that these are "personalized," "custom," "one-of-a-kind" messages directly from the celebrity to the recipient.
• •Maintain Clarity and Simplicity: Make the process sound easy and the benefits clear. Use straightforward language that is accessible to a broad audience.
• •Incorporate a "Call to Joy": Encourage action by linking it to the positive emotion the service provides (e.g., "Make their day," "Share the happiness," "Create a lasting memory").

Social Perception

Innovative and Unique (within the local market), Highly Positive and Satisfying, Reliable and Legitimate, Fun and Engaging, Emotionally Resonant

Copy Examples

• •Headline: "Make Their Year! ✨ Get a Personalized Video Shoutout from Their Favorite Pinoy Star!" Body: "Imagine the smile on their face! Birthday? Anniversary? Or just because? CelebrityGreetings.PH connects you with 100+ Filipino idols ready to send a special message. Book a moment they'll never forget!"
• •Social Media Post (Instagram/Facebook): Image/Video: Collage of happy recipients or a celebrity winking Caption: "That feeling when your idol sends YOU a personal message! 😍 Who would you love a greeting from? Tag them (your friend & the celeb!) below! 👇 #CelebrityGreetingsPH #PinoyPride #PersonalizedGifts #FanLove"
• •Website Banner for a Holiday (e.g., Christmas): "The Most Unforgettable Gift This Christmas! 🎁 Surprise them with a heartfelt video greeting from their beloved Filipino celebrity. Spread joy, one personalized message at a time with CelebrityGreetings.PH!"
• •Email Marketing Subject: "🎉 Surprise! [Celebrity Name] Could Be Wishing You A Happy Birthday!" Body Snippet: "Don't just send a card, send a star! CelebrityGreetings.PH makes it easy to get personalized video messages from top Filipino actors, singers, and influencers. Click here to find their idol!"
• •Promotional Copy for New Celebrity Addition: "Guess Who Just Joined CelebrityGreetings.PH?! 🤩 Your chance to get a personal video message from the one and only [New Celebrity's Name] is HERE! Perfect for that ultimate fan surprise. Book now before their slots fill up!"