Brand Tone

Helpful, Passionate, Experienced, Accommodating, Customer-Focused, Traditional, and Established

Brand Values

• •Quality
• •Customer Satisfaction
• •Passion for Baking and Decorating
• •Expertise and Tradition
• •Community Focus

Best Practices

• •Emphasize Heritage and Experience: Consistently weave in the brand's long history and experience (since the '70s) to build trust and authority. For example, "With 50 years of baking joy..."
• •Maintain a Helpful and Approachable Voice: Use language that is welcoming, encouraging, and eager to assist, whether discussing custom orders, supplies, or classes. Avoid overly technical jargon unless explaining it clearly.
• •Showcase Passion: Let the love for cakes and decorating shine through. Use enthusiastic words and focus on the joy and celebration that cakes bring. "We're passionate about..." or "We love helping you create..."
• •Focus on Solutions and Customer Needs: Frame product and service descriptions around how they help the customer achieve their celebration goals (e.g., "the perfect cake for your big day," "all the tools you need for your baking adventure").
• •Be Authentic and Local: Acknowledge the local Auckland community connection. Share customer stories (with permission) or highlight involvement in local traditions if applicable, reinforcing their established presence.

Social Perception

Positive Overall, Reliable for Special Occasions, Helpful Resource, Occasional Service Issues

Copy Examples

• •Headline (Website Banner/Social Media Ad): "Crafting Your Sweetest Memories Since 1973. From Dream Cakes to Decorating Supplies, We're Auckland's Celebration Experts!" *Body:* "For over 50 years, Celebration Cakes has been part of your special moments. Whether you need a stunning custom cake or the finest supplies to create your own masterpiece, our passion is bringing your vision to life. Visit us in Papatoetoe or shop online!"
• •Product Description (Decorating Supplies): "Unleash Your Inner Cake Artist! Our premium [Product Name] is chosen by our experienced decorators for its quality and ease of use. Perfect for beginners and pros alike. Need tips? We're always here to help you create something amazing."
• •Service Description (Custom Cakes): "Your Celebration, Perfectly Crafted. Tell us your dream, and we'll bake it into reality. From elegant wedding tiers to fun birthday creations, our experienced bakers use the finest ingredients to make your occasion unforgettable. Dietary needs? We’ve got you covered!"
• •Blog Post/Social Media Post (Sharing Expertise): "Ask Our Decorators: How to Get That Perfect Smooth Buttercream Finish? Our head baker shares their top 3 tips! At Celebration Cakes, we believe everyone can create beautiful cakes, and we're here to share the secrets we've learned over decades."
• •Promotional Email (Highlighting Classes/Supplies): "Ready to Wow Them? Whether you're baking for a birthday or just for fun, find everything you need at Celebration Cakes. Explore our latest decorating supplies or join a class to learn from the pros who’ve been delighting Auckland for generations!"