Brand Tone

Scientific Authority, Empathetic Support, and Clear Accessibility

Brand Values

• •Quality and Efficacy
• •Patient-Centricity
• •Trust and Transparency
• •Innovation
• •Affordability

Best Practices

• •Maintain the Tone Duality: Always balance scientific credibility with empathetic support.
• •Leverage Social Proof and Testimonials: Use direct quotes from success stories and feature patient journeys.
• •Be Uncompromising on Transparency: Clearly state which guidelines are being met and why specific ingredients are used.
• •Focus on "Simplifying the Journey": Highlight how products make bariatric patients' lives easier.
• •Segment Messaging: Create distinct copy for different stages (pre-op, post-op) and surgery types.

Social Perception

Largely positive within its niche, praised for effectiveness, product variety, and customer service. Criticisms primarily relate to taste/texture of some products and perceived expense compared to general brands.

Copy Examples

• •Nourish Your New Beginning. ASMBS-compliant bariatric vitamins, scientifically formulated for your post-surgery success. Trusted by over 240,000 patients.
• •Every step is a victory. We're here to celebrate your journey with the specialized nutrition your body deserves. What milestone are you celebrating this week? #CelebrateSuccess #BariatricJourney
• •Preparing for bariatric surgery? Proper nutrition is key. Our pre-op kits are expertly crafted to prepare your body and simplify your journey from day one. Learn more about our ASMBS-compliant formulas.
• •Our Multi-Complete 45 chewable delivers essential nutrients in a highly bioavailable form. We use only water-miscible vitamins A, D, E, & K to support maximum absorption, even after surgery. Just one less thing for you to worry about.
• •Stay on track, stay strong 💪 Get 15% off your essential bariatric nutrients.