Brand Tone

sophisticated, conscious, and minimalist

Brand Values

• •Sustainability and Responsibility
• •Genderless Design
• •Quality and Craftsmanship
• •Modern Timelessness

Best Practices

• •Always anchor the messaging in the core values of sustainability, genderless design, and craftsmanship. Whether it's a social media post or a product description, weave these principles into the narrative.
• •Maintain a clean, confident, and minimalist voice. Avoid exclamation points, excessive emojis, or trendy slang to uphold the brand's premium, timeless feel. Let the quality of the products and the strength of the mission speak for themselves.
• •Use copy to inform the audience about what "upcycling," "slow fashion," and "Responsible Down Standard" actually mean. This transparency builds trust and reinforces the brand's position as a conscious leader.
• •Frame products as long-term investments rather than seasonal purchases. Use words like "essential," "wardrobe staple," "enduring," and "contemporary classic" to communicate longevity and lasting style.
• •Ensure the clean, minimalist aesthetic of the brand's photography is mirrored in the copy. Short, impactful sentences, generous use of white space in website layouts, and concise captions will create a cohesive and sophisticated brand experience.

Social Perception

Positive, recognized in niche fashion circles as a stylish, "cool girl" Turkish brand. Perceived as a conscious, in-the-know discovery for fashion-forward consumers, appealing through its sustainability and genderless fashion. Lack of negative feedback indicates good product quality and customer service.

Copy Examples

• •Beyond seasons. Beyond trends. The [Jacket Name] is designed for a lifetime of wear, crafted from upcycled materials because style should not come at a cost to the planet. Built with purpose, made for all. #Cekette #SustainableFashion #GenderlessStyle #TimelessOuterwear
• •Wear The Change. Our commitment to slow, responsible fashion means every piece is more than just clothing—it's a statement. Discover our upcycled collection. [Shop Now]
• •Subject: The Art of a Responsible Wardrobe. Body: At Cekette, we believe in a simple philosophy: buy less, but buy better. Our latest collection reimagines wardrobe essentials with a conscious mindset. From our Responsible Down Standard certified coats to our signature genderless denim, each piece is a testament to timeless design and sustainable craftsmanship. Build a wardrobe that reflects your values. Call to Action: Explore New Arrivals
• •One Jacket. Endless Expression. Consciously Made. #SlowFashion #Upcycled #GenderlessFashion #MadeInIstanbul #Cekette
• •The Reclaimed Denim Jacket. Reborn from unsold inventory, this piece embodies our core value of sustainability through upcycling. Each jacket features a unique wash and character, telling a story of renewal. Designed with a genderless mindset, it offers a relaxed, universal fit. By choosing Cekette/Reclaimed, you are directly contributing to a circular fashion economy.