Brand Tone

Empowering, Inclusive & Welcoming, Supportive, Quality-Conscious & Elegant, Community-Oriented, Positive & Celebratory

Brand Values

• •Empowerment of Muslim Women: Enabling self-expression and confidence through modest fashion.
• •Diversity & Inclusivity: Catering to a wide range of preferences for Muslim women globally.
• •Modesty: Providing fashion choices that align with Islamic principles of modest dress.
• •Quality: Commitment to providing top-quality products, focusing on fabric and detail.
• •Breaking Stereotypes: Challenging misconceptions about modest clothing.
• •Community: Fostering a sense of belonging among Muslim women.
• •Customer-Centricity: Ensuring every woman feels truly heard and valued.

Best Practices

• •Maintain an Empowering and Positive Voice: Consistently use language that uplifts, celebrates, and instills confidence in Muslim women. Avoid language that could be perceived as prescriptive or judgmental.
• •Emphasize Inclusivity and Diversity: Ensure messaging and visuals represent the broad spectrum of Muslim women the brand aims to serve. Highlight choices and versatility.
• •Consistently Highlight Quality and Comfort: Reinforce the brand's commitment to high-quality, breathable, and comfortable fabrics in product descriptions, social media posts, and advertisements.
• •Foster Community Engagement: Actively encourage user-generated content, respond to comments and messages in a supportive manner, and share customer stories (with permission) to build a stronger #HIJABGHAR community.
• •Stay True to Core Values in All Communications: Whether it's a product launch, a sale announcement, or a general social media post, ensure the underlying message aligns with the brand's core values of empowerment, modesty, diversity, and breaking stereotypes.

Social Perception

Positive customer feedback highlighting product quality, comfort, and style. Active market in modest fashion suggesting demand. Effort to build a positive and engaged community. Limited negative mentions specifically targeting Hijab Ghar.

Copy Examples

• •Headline: Embrace Your Elegance. Discover Our New Collection. Body: At Hijab Ghar, we believe modesty is empowering. Our latest collection features beautifully crafted hijabs in luxurious, breathable fabrics, designed to make you feel confident and radiant, every day. Shine in your style. #HijabGhar #ModestFashion
• •Headline: Quality You Can Feel. Style You'll Love. Body: We never compromise on quality. Each Hijab Ghar piece is made with meticulously selected fabrics, ensuring comfort, durability, and effortless elegance. From casual days to special occasions, find your perfect trusted partner in modesty. Explore now.
• •Headline: More Than Just a Hijab. It's a Community. Body: Join the #HIJABGHAR family! We celebrate the diversity and strength of Muslim women. Share your unique style and connect with inspiring individuals who embrace modest fashion with pride. Let's empower each other.
• •Headline: Redefining Modesty. Breaking Stereotypes. Body: Feel secure, comfortable, and confident in your choices. Hijab Ghar is dedicated to offering modest wear that combines timeless tradition with contemporary style, helping you express your identity beautifully and powerfully.
• •Headline: Your Journey to Modesty, Beautifully Supported. Body: We're honored to be your trusted partner. Hijab Ghar offers a diverse selection of high-quality hijabs and modest apparel, ensuring every woman feels heard, valued, and empowered on her unique path.