Brand Tone

youthful, friendly, aspirational, authentic, transparent, relatable, positive, and energetic, like a fashion-savvy friend giving advice.

Brand Values

• •Self-Expression and Confidence
• •Personal Connection
• •Trend-Conscious Curation
• •Entrepreneurial Spirit

Best Practices

• •Lead with Personality
• •Keep it Casual and Conversational
• •Focus on the Feeling
• •Stay Visually and Verbally Aligned
• •Embrace the Story

Social Perception

Perceived as a small, owner-operated business with a distinct and trendy style, fostering community and trust through direct owner engagement. Targets young women drawn to a feminine, playful, and trendy aesthetic.

Copy Examples

• •Weekend plans? Sorted. ✔️ Our new 'City Bloom' floral mini just dropped and she's ready for brunch, date night, and everything in between. Tap the pic to make her yours before she's gone! ✨ #newarrivals #floraldress #boutiquestyle #ceiliboutique
• •Your Wardrobe's Happy Place. Discover weekly drops of confidence-boosting, retro-inspired styles curated just for you. Free shipping on orders over $50!
• •👀 Psst... A little something new is inside.
• •3 ways to style our 'Everyday Angel' corset top! Which look is your fave: 1, 2, or 3? Let me know in the comments! 👇 #styletips #corsettop #howtostyle #outfitinspo #boutiqueowner
• •Meet your new comfort obsession. The 'Cozy Daydream' knit sweater isn't just soft, it's a whole mood. Featuring a relaxed fit and a timeless chevron pattern, it's perfect for pairing with your favorite denim for a coffee run or snuggling up on the couch. Effortless style just got a whole lot cozier.