Brand Tone

Passionate, Welcoming, and Knowledgeable

Brand Values

• •Community
• •Authenticity & Quality
• •Passion
• •Inclusivity & Hospitality

Best Practices

• •Lead with Passion: Always use enthusiastic and positive language. Frame products and announcements from the perspective of a fellow fan who is genuinely excited.
• •Emphasize "Community" and "Welcome": Regularly use words like "community," "fellow fans," "welcome," and "join us." Position the brand as a gathering place, both online and in-store.
• •Highlight Authenticity: In product descriptions and ads, frequently mention "authentic," "licensed," and "official merchandise" to build trust and appeal to serious collectors.
• •Balance English and Dutch: Continue using English as the primary language for broad appeal on social media and the web store, but utilize Dutch for geographically targeted ads (especially for the physical store) to strengthen local connections.
• •Tell the Story: Weave the brand's origin story into the marketing. Mentioning that CEEMANI was "founded by passionate anime lovers" or is a "dream come true" makes the brand more relatable and memorable than its competitors.

Social Perception

The primary perception is that of a passion-driven, community-focused local business with a global e-commerce reach, rather than a large, impersonal corporation. The professional website and high-quality social media content present a reliable and serious business. The personal story of the owner and the establishment of a physical store add significant credibility and differentiate it from anonymous online-only retailers. By focusing on licensed products, CEEMANI positions itself as a legitimate and respectable player in the hobby, which is a crucial factor for collectors.

Copy Examples

• •Heads up, heroes! The wait is over. The incredible 1:8 scale figure of Shoto Todoroki has just landed at CEEMANI! The detail on his Half-Cold Half-Hot Quirk is absolutely breathtaking. We know you've been waiting for this one. Secure yours now before he vanishes! Link in bio. #MyHeroAcademia #Todoroki #AnimeFigure #BNHA #LicensedMerchandise #AnimeCollector
• •Liefhebbers van anime in Amersfoort en omstreken, opgelet! CEEMANI is meer dan een winkel; het is jouw nieuwe thuisbasis voor alles wat met anime en manga te maken heeft. Kom langs, lees een manga, en deel je passie met ons. We kunnen niet wachten om je te ontmoeten! #AnimeWinkel #Amersfoort #Manga #Community #Ceemani
• •Headline: By Fans, For Fans. Sub-headline: Welcome to the CEEMANI community. We're a store born from a passion for anime, bringing you authentic, high-quality figures and manga. Button: Explore The Collection
• •Subject: Pre-orders are LIVE! Plus, a peek inside our latest restock...
• •Bring the adorable and powerful Anya Forger into your collection with this genuine Good Smile Company Nendoroid! Every detail, from her iconic uniform to her expressive face plates (including that famous 'heh' look), is perfectly captured. As collectors ourselves, we ensure every Nendoroid we ship is an authentic, licensed product, so you can build your collection with confidence. A perfect addition for any Spy x Family fan!