Brand Tone

Premium, Quality-Focused, Stylish, Modern, Passionate, Community-Oriented, Direct & Informative

Brand Values

• •Quality Craftsmanship
• •Performance & Comfort
• •Style in Sport
• •Passion for Cycling
• •Canadian (Toronto-Based) Design

Best Practices

• •Use specific details about materials and design to highlight product quality.
• •Incorporate cycling-related terminology to resonate with the target audience.
• •Emphasize the blend of performance and style in descriptions.
• •Maintain a modern and stylish tone, reflecting current trends in cycling apparel.
• •Use strong verbs and descriptive adjectives to convey passion and excitement for cycling.

Social Perception

An emerging, cool, and high-quality brand that is designed to connect with passionate cyclists who value style and performance.

Copy Examples

• •"Ride in Style" - Combine performance with comfort using premium fabrics designed for serious cyclists.
• •"Elevate your everyday style" with our lifestyle collection, blending comfort, style, and the spirit of the ride for off-bike wear.
• •"Heavyweight Acid Washed Hoodie" - Experience superior comfort and style with our premium cotton-polyester blend and brushed finish.
• •"Premium Soft T-Shirt - 247CC" - Made from a high-quality blend, providing an incredibly soft, velvety hand feel.
• •Designed in Toronto, representing your cycling culture with apparel that meets the demands of performance and style.