Brand Tone

A blend of professional and encouraging, adapting from formal to friendly based on the platform.

Brand Values

• •Accessibility
• •Opportunity and Transformation
• •Expertise and Quality
• •Support

Best Practices

• •Maintain a Dual Tone: Consistently balance the professional tone on the website and formal documents with the encouraging and friendly tone on social media. The underlying voice should always be supportive, but the language should adapt to the platform.
• •Focus on Outcomes, Not Just Features: Instead of just saying "we have 5 practice exams," frame it as "Build your confidence with 5 full practice exams, so you feel completely prepared on test day." Always connect the course features to the student's goal and emotional benefit (e.g., less stress, more confidence, a better future).
• •Use "You-Centric" Language: Address the student directly. Use "You" and "Your" frequently (e.g., "Your future," "You will learn," "We help you succeed"). This makes the message more personal and compelling than brand-centric language ("CEDINA offers...").
• •Leverage Social Proof: Consistently incorporate student success stories, testimonials, and positive reviews in marketing materials. Phrases like "Join hundreds of students who have successfully entered the university of their dreams" build trust and credibility.
• •Keep it Clear and Action-Oriented: Especially for a service that requires a significant commitment, clarity is key. Ensure that calls to action (CTAs) are direct and unambiguous (e.g., "Enroll Now," "Download the Guide," "Aparta tu lugar" / "Save Your Spot"). Every piece of content should guide the user to a clear next step.

Social Perception

Largely positive, portraying it as a legitimate and effective educational institution. Students perceive it as a helpful and reliable resource for passing crucial exams, especially on dynamic platforms like TikTok. The brand is seen as an empowering force, helping people achieve academic and professional goals, fostering trust and a supportive learning environment through active community engagement.

Copy Examples

• •Your Future Starts Now. Pass Your Entrance Exam with Confidence. With expert instructors, proven methods, and personalized support, CEDINA is your partner on the path to university. Explore our UNAM, UAM, and IPN prep courses today. CTA: See Courses
• •It's never too late to finish what you started. Earn your official high school certificate in just 6 months with our flexible program. Get the qualifications you need for the future you deserve. Learn more about our "Prepa en un Examen" course! CTA: Learn More
• •Feeling stuck on math problems? 🤯 You're not alone! Here are 5 tricks our expert teachers share to solve equations faster. Swipe to learn! 👉 Ready to master every subject? Our university prep course starts soon. Link in bio to enroll! #UNAM #IPN #ExamPrep #StudyTips #UniversityBound
• •They say this is the hardest question on the COMIPEMS exam... let's solve it in 15 seconds. Don't let history intimidate you! We make it easy. Join our live study sessions every Friday! #COMIPEMS2026 #ExamHacks #LearnOnTikTok #CCH #Prepa
• •FULL CLASS: University Entrance Exam Prep (Math) - Free Sample Session. Thinking about our university entrance course? Get a sneak peek right here! In this full sample class, one of our expert instructors from UNAM breaks down key calculus concepts you'll need for your exam. We cover everything from functions to derivatives in a way that's easy to understand. If you found this helpful, imagine what 300+ hours of prep can do for you! ✅ Learn more and enroll here: [Link to Website] ✅ Ask us anything in the comments!