Brand Tone

aspirational, minimalist, and sophisticated

Brand Values

• •Quality and Craftsmanship
• •Minimalist Aesthetics
• •Exclusivity and Identity
• •Modern Sophistication

Best Practices

• •Embrace "Less is More": Use concise, powerful language. Avoid jargon, slang, or overly complex sentences. The copy should be as clean as the product designs.
• •Focus on Quality and Material: Consistently highlight the premium nature of the materials and the thoughtful design process. Use descriptive words that evoke a sense of touch and durability.
• •Maintain a Confident and Aspirational Voice: The tone should always be self-assured and sophisticated. Frame products not just as clothes, but as essential components of a curated lifestyle.
• •Use Motifs Consistently: Continue to integrate "CEDICI," "XVI," and the "Designed in Switzerland" tag to reinforce brand identity and origins. This repetition builds brand recognition.
• •Let the Visuals Lead: Ensure that copy always complements the high-quality imagery. The text should enhance the visual narrative, not distract from it. Use short, impactful headlines and captions that allow the product photography to be the hero.

Social Perception

Due to the limited online footprint and brand name confusion, the public perception of CEDICI is largely shaped by the brand itself. The target audience likely perceives CEDICI as a high-end, niche streetwear label for those with a discerning taste for minimalist design. The brand's perception is built on a foundation of aesthetic control.

Copy Examples

• •The Signature Shirt. Reimagined for the modern wardrobe. Crafted from premium textiles for an unparalleled feel. Define your style with purpose.
• •Where simplicity meets presence. The CEDICI Logo Hoodie is more than a garment; it’s a statement of intent. #CEDICI #XVI
• •The Fall/Winter Collection. Timeless silhouettes designed in Switzerland, built for the global citizen. Discover pieces that endure.
• •An Exclusive Look: The Knitwear Edit is Here.
• •Engineered for comfort, designed for impact. Our Knit Logo Sweater features a refined fit and subtle branding, embodying the principles of modern streetwear.