Brand Tone

confident, knowledgeable, and approachable with a masculine edge

Brand Values

• •Quality Craftsmanship
• •Natural Ingredients
• •Authenticity and Passion
• •Community Connection
• •Masculine Sensibility

Best Practices

• •Maintain the "Confident Artisan" Voice: Always write from the perspective of a passionate expert. Use declarative sentences and a knowledgeable tone when describing products and their benefits.
• •Lead with the Scent Experience: The brand is "olfactory." Use evocative and descriptive language to paint a picture of the scent and the mood it creates. Focus on the experience, not just the product.
• •Incorporate "Handsomely Aromatic" and Other Key Phrases: Regularly use established taglines and phrases like "Don't shave it, care for it" to reinforce brand identity and create a sense of familiarity.
• •Balance Masculine and Broad Appeal: While the brand has a masculine edge, the copy should remain inclusive. Focus on scent profiles and quality, which appeal to a wide audience, while using a confident tone.
• •Emphasize Quality and Natural Elements: Consistently mention the use of soy wax, phthalate-free oils, and the handcrafted nature of the products. This reinforces the brand's core values and justifies its premium positioning.

Social Perception

reputable and high-quality artisan brand

Copy Examples

• •Escape the everyday. Our new Forest Reserve candle, with notes of aged cedar, pine, and a hint of smoked birch, brings the quiet strength of the wilderness into your home. Hand-poured, all-natural, and unapologetically bold. #HandsomelyAromatic
• •A great beard doesn't happen by chance. It happens by appointment. Our all-natural beard oils are crafted to nourish your beard and the skin beneath, eliminating itch and leaving you with a clean, distinguished scent. Don't just grow it. Own it. #DontShaveItCareForIt
• •Let the season set the tone for your home. As the nights draw in, fill your space with the warm, inviting aroma of our Spiced Amber & Clove wax melts. It's more than a scent; it's a statement. #CedarAndScotch
• •Real ingredients for a real scent experience. We use 100% soy wax and phthalate-free oils, so you can enjoy our candles without the worry of harmful byproducts. Just pure, clean fragrance. It's that simple. #NaturalCraftsmanship
• •We're bringing our 'handsomely aromatic goods' to the [Event Name] this weekend! Come and meet the maker, experience our full range of scents, and find the perfect gift (or a treat for yourself). We can't wait to see you, [City/Town]! #ShopLocal