Brand Tone

Knowledgeable & Expert, Friendly & Approachable, Inspirational & Aspirational, Quality-Oriented & Premium, Independent & Established

Brand Values

• •Quality: Offering high-quality plants and products.
• •Expertise & Knowledge: Providing skilled advice and services from a passionate team.
• •Customer Satisfaction: Aiming to exceed expectations and provide excellent service, including helpful staff and reliable delivery.
• •Passion for Horticulture & Design: A genuine love for plants and creating beautiful outdoor spaces.
• •Experience & Evolution: Building on a long history while continually improving and innovating.
• •Creating Beautiful Outdoor Living Spaces: Enabling customers to enhance their homes and lifestyles with a comprehensive range of outdoor products.

Best Practices

• •Prioritize Expertise and Passion: Always showcase the deep knowledge and genuine love for plants and garden design that defines Cedar Nursery. Use language that educates and inspires, reinforcing the value of expert advice.
• •Maintain a Friendly and Approachable Voice: Even when discussing premium products or technical aspects of horticulture, ensure the language is welcoming and easy to understand. Address the customer warmly and directly.
• •Emphasize Quality and Uniqueness: Consistently highlight the superior quality of plants and products, and the unique, curated selection that differentiates Cedar Nursery from mass-market retailers.
• •Focus on the 'Outdoor Living' Experience: Go beyond just selling plants. Paint a picture of the lifestyle Cedar Nursery enables – beautiful, functional, and enjoyable outdoor spaces for relaxation and entertainment.
• •Be Authentic and Story-Driven: Leverage the nursery's history and family-run identity. Share stories about the team, the plants, or successful garden transformations to build a personal connection with the audience.

Social Perception

A reputable, long-standing independent nursery rather than a generic garden centre. A destination for high-quality, sometimes specialized, plants and premium outdoor living items. A place with friendly, knowledgeable, and helpful staff who provide good customer service. Offering a more curated and potentially higher-priced selection compared to larger chain garden centres, which is often justified by quality and uniqueness. Reliable for delivery and for sourcing specific plant varieties. A pleasant place to visit, with the added attraction of The Potting Shed Cafe.

Copy Examples

• •Headline: Transform Your Outdoor Space into an Oasis of Tranquillity. Body: For over 30 years, Cedar Nursery has been the heart of Surrey's gardening excellence. Discover our expertly curated collection of mature plants, specimen trees, and luxurious outdoor living essentials. Let our knowledgeable team help you craft the garden you've always dreamed of. Visit us and experience the Cedar Nursery difference. Tone: Knowledgeable, Inspirational, Quality-Oriented.
• •Headline: More Than Just Plants, It's a Lifestyle. Body: At Cedar Nursery, we believe your garden is an extension of your home. From statement planters to elegant garden furniture and bespoke outdoor kitchens, find everything you need to elevate your outdoor living. Our friendly experts are always on hand to offer advice and inspiration. Tone: Inspirational, Friendly, Quality-Oriented.
• •Headline: Your Vision, Our Expertise. Creating Dream Gardens Together. Body: Thinking about a garden makeover? Our passionate landscape design team combines your ideas with our horticultural know-how and 3D design technology to bring your perfect outdoor sanctuary to life. Schedule a consultation today and let's grow something beautiful. Tone: Expert, Approachable, Passionate.
• •Headline: Find That Perfect Specimen. Rare Finds & Timeless Classics. Body: Looking for a unique Acer or a statement topiary? Cedar Nursery is renowned for sourcing high-quality, specific plant varieties that you won't find in everyday garden centres. Come explore our collection and let our plant enthusiasts guide you to your next garden treasure. Tone: Knowledgeable, Quality-Oriented, Independent.
• •Headline: Escape to The Potting Shed Cafe. Body: After exploring our beautiful plants and outdoor living displays, unwind in the charming atmosphere of The Potting Shed Cafe. Enjoy delicious refreshments amidst the greenery – the perfect complement to your Cedar Nursery visit. Tone: Friendly, Experiential, Welcoming.