Brand Tone

Authoritative & Knowledgeable, Confident & Reassuring, Practical & Straightforward, American & Pro-Second Amendment, Approachable & Customer-Focused

Brand Values

• •Protection & Security
• •Quality & Durability
• •Affordability & Value
• •Responsible Gun Ownership
• •American Made/Owned
• •Practicality & Functionality

Best Practices

• •Prioritize Clarity and Function: Focus on the practical benefits and features of the cases (e.g., "crush-resistant," "TSA-approved," "customizable EPE foam"). Avoid overly technical jargon unless clearly explained.
• •Emphasize Security and Protection: Use strong, confident language that reassures customers about the safety and integrity of their firearms when using Cedar Mill cases (e.g., "uncompromising protection," "safeguard your collection," "secure locking systems").
• •Maintain a Respectful and Responsible Voice: Acknowledge the importance of responsible gun ownership. Frame products as tools for safety, security, and responsible transport.
• •Highlight Value and American Roots (where appropriate): Subtly weave in the aspects of affordability for quality offered and the brand being an American-owned business, appealing to patriotism and good value.
• •Be Direct and Informative: Get straight to the point. Customers looking for gun cases are often seeking specific features and assurances. Provide clear, concise information that addresses their needs and concerns.

Social Perception

Generally perceived positively as a provider of good value, functional, and reliable firearm cases, especially for travel. They are seen as a more affordable alternative to premium brands like Pelican, while still offering decent quality and essential features. The TSA-approved aspect is a significant positive.

Copy Examples

• •Headline: Secure Your Peace of Mind. Protect Your Investment. Body: Your firearms are more than just tools; they're valuable assets that deserve uncompromising protection. Cedar Mill Fine Firearms cases offer rugged durability, TSA-approved security, and customizable EPE foam interiors to safeguard your collection wherever you go. Travel confidently, store securely.
• •Headline: American Craftsmanship. Montana Roots. Global Protection. Body: Born from a need for affordable, high-quality firearm protection, Cedar Mill is an American-owned business dedicated to serving responsible gun owners. Our cases are built tough, feature-packed, and backed by a lifetime warranty. Trust Cedar Mill to protect what matters.
• •Headline: TSA Ready. Range Ready. Always Ready. Body: Navigating airline travel with firearms? Our TSA-compliant cases ensure a smooth check-in process. Heading to the range? Enjoy the confidence of our crush-resistant, weather-sealed designs. With Cedar Mill, you're always prepared.
• •Headline: Discreet Protection for the Modern Marksman. Body: Introducing our innovative Discreet Concealment Guitar Rifle Case – the ultimate in low-profile firearm transport. Blending seamlessly into your surroundings, it offers the same robust protection and customizable foam you expect from Cedar Mill. Carry smart, carry safe.
• •Headline: Don't Skimp on Security. Your Collection Deserves Cedar Mill. Body: You've invested in your firearms; now invest in their protection. Cedar Mill Fine Firearms cases deliver superior durability with DS3TeK reinforced construction, pick-and-pluck foam for a custom fit, and secure locking systems – all at a price that respects your budget.