Brand Tone

Passionate & Enthusiastic, Educational & Informative, Personal & Sisterly/Family-Oriented, Eco-Conscious & Principled, Friendly & Welcoming, Professional & Quality-Focused

Brand Values

• •Sustainability & Environmental Responsibility
• •Locally Sourced & Community Focus
• •Quality & Freshness
• •Family & Hard Work
• •Education & Sharing Knowledge
• •Customer Care & Personal Connection
• •Passion for Floristry & Nature

Best Practices

• •Emphasize "Organic" and "Sustainable" Naturally: Weave these core values into product descriptions, stories, and event services rather than just listing them as features. Explain *why* it matters to the customer (fresher, eco-friendly, supporting local).
• •Share the "Sister Story" and Family Aspect: Incorporate the personal, family-run narrative to build connection and trust. Use "we," "our family," and mention Jackie and Katie where appropriate to maintain a friendly, personal tone.
• •Highlight the "Farm-to-Vase" Freshness: Consistently remind customers that the flowers are locally grown on their own farm, ensuring peak freshness and quality. Use descriptive language that evokes the senses (e.g., "vibrant colors," "intoxicating fragrance," "just-picked").
• •Maintain an Educational and Passionate Voice: Share tips, flower facts, or behind-the-scenes glimpses of farm life and the design process. Let the genuine enthusiasm for floristry and nature shine through in all communications.
• •Focus on Connection and Client Experience: Use welcoming and inclusive language. Frame services around creating joy, beauty, and memorable moments for the customer, reinforcing the idea that "you matter to us."

Social Perception

Customers perceive Cedar Edge Floral (Rhode Island) as a high-quality, trustworthy florist providing beautiful, fresh, and unique organic flowers. They are seen as professional, friendly, and deeply passionate about their work and their sustainable practices. Their educational efforts through classes and workshops are also a noted aspect of their service. The brand is associated with a personal, family-run touch, which clients appreciate. They are recognized for their commitment to local and organic farming.

Copy Examples

• •Headline: Rooted in Rhode Island, Blooms for Your Soul. Body: Experience the vibrant difference of Cedar Edge Floral. Our family-run, certified organic farm brings you the freshest, most stunning local flowers, grown with passion and a deep love for nature. From our fields to your special moments.
• •Headline: More Than Flowers, It’s a Feeling. Body: Sisters Jackie and Katie invite you to discover blooms that tell a story. Certified organic and sustainably grown right here in RI, our flowers are crafted to bring joy, peace, and natural beauty into your life. Let’s create something beautiful together.
• •Headline: Learn the Art of Floral Design with Those Who Grow Them. Body: Join our hands-on workshops at Cedar Edge Floral! As passionate flower farmers and designers, we love sharing our knowledge. Create your own stunning arrangements with fresh, organic blooms straight from our fields. Sign up today and let your creativity blossom!
• •Headline: Weddings Woven with Nature’s Best. Body: Dream of a wedding filled with unique, locally-grown organic flowers? At Cedar Edge Floral, we turn your vision into reality with breathtaking, sustainable floral designs that reflect your style and our commitment to the earth. Because your special day deserves blooms with a conscience.
• •Headline: Fresh. Local. Organic. That’s the Cedar Edge Promise. Body: Why choose Cedar Edge Floral? Because you care about where your flowers come from. We’re dedicated to eco-friendly farming, bringing you the vibrant beauty of seasonal, certified organic blooms. Taste the difference freshness makes.