Brand Tone

Calm & Nurturing, Authentic & Transparent, Informative & Educational, Aspirational (Holistic Lifestyle), Understated & Sophisticated

Brand Values

• •Natural & Plant-Based
• •Ethical Practices
• •Health & Wellbeing
• •Environmental Consciousness
• •Transparency
• •Quality & Efficacy
• •Australian Made & Inspired

Best Practices

• •Emphasize Gentleness and Purity: Always use language that evokes softness, purity, and natural origins. Words like "gentle," "pure," "soothe," "nourish," "botanical," and "mindful" should be staples.
• •Focus on "Free-From" and Positive Attributes: Consistently highlight what the products *are* (plant-based, vegan, organic where applicable, Australian made) and what they are *free from* (harsh chemicals, parabens, SLS, artificial fragrances, cruelty).
• •Educate Subtly: Weave in information about the benefits of key ingredients or the brand's ethical stances naturally, rather than being overly technical or preachy. The aim is to empower the customer with knowledge.
• •Visual Harmony: Ensure all visual content (photography, videography, graphics) aligns with the calm, natural, and sophisticated aesthetic. This consistency between visuals and text is crucial.
• •Authentic Engagement: When interacting with customers on social media or through customer service, maintain the same calm, helpful, and appreciative tone. Personal touches and genuine care will reinforce brand loyalty.

Social Perception

Trusted Source for Natural Skincare, Ethical and Conscious Choice, High Quality & Luxurious, Gentle & Safe, Aligned with Wellness Lifestyles

Copy Examples

• •Introducing our NEW [Product Name]. Lovingly crafted with [Key Ingredient 1] and [Key Ingredient 2] to gently nourish your skin and uplift your senses. Embrace the pure power of nature. 100% plant-based, vegan, and always kind. ✨ #CedarAndStone #NaturalSkincare #PlantBasedBeauty #SelfCareRitual
• •Quench your skin's thirst with our [Product Name] moisturiser. A delicate blend of [Key Ingredient] and hydrating botanicals, this daily essential absorbs beautifully, leaving your skin feeling soft, supple, and radiant. Experience the Cedar and Stone difference – skincare that’s as honest and pure as nature itself.
• •From our family to yours, Cedar and Stone was born from a desire for truly natural, chemical-free skincare that nurtures both body and soul. Discover our range of 100% plant-based, vegan essentials and join us on a journey to mindful beauty. 🌿 Learn more about our story: [Link to About Us]
• •Find Your Calm: Self-Care Rituals with Cedar and Stone *(Body Snippet):* In the midst of life's hustle, allow yourself moments of serene pause. Our [Featured Product] is designed to transform your daily routine into a mindful escape, with pure ingredients that soothe your skin and calm your mind...
• •Wash away the day and sink into tranquility. Our [Product Name] Bath Soak, rich in [Key Mineral/Ingredient], transforms your bath into a sanctuary of relaxation. Purely plant-derived for your peace of mind. #CedarAndStoneBotanicals #VeganBath #NaturalWellness #MindfulLiving #OrganicBeauty