Brand Tone

Authentic & Relatable, Empowering & Inclusive, Knowledgeable & Scientific, Luxurious & Sensorial, Respectful & Reverent

Brand Values

• •Inclusivity
• •Scientific Innovation & Efficacy
• •Authenticity & Storytelling
• •Empowerment & Self-Expression
• •Community & Support
• •Heritage & Ritual
• •Quality & Luxury

Best Practices

• •Lead with Authenticity and Empathy: Share real stories, user testimonials, and behind-the-scenes glimpses. Acknowledge the emotional and personal connection people have with their hair. Always write from a place of understanding and respect for diverse hair journeys.
• •Balance Science with Soul: Clearly explain the science and technology behind the products in an accessible way, but always tie it back to the "sacred" and ritualistic aspects of haircare. Highlight both performance and the sensorial experience.
• •Maintain Inclusivity in Language and Imagery: Ensure all communication (visual and written) reflects a wide range of hair types, textures, and diverse individuals. Use language that welcomes everyone and avoids jargon that might alienate certain groups.
• •Uphold a Luxurious yet Approachable Voice: While the brand is premium, the tone should still feel warm, inviting, and relatable. Avoid overly technical or elitist language. The luxury should come through in the quality of the content and the respect shown to the consumer and their hair.
• •Empower and Educate: Position the brand as a knowledgeable partner in the consumer's hair health journey. Provide valuable tips, dispel myths, and explain the benefits of ingredients and routines in a way that empowers them to make informed choices and feel confident in their hair.

Social Perception

Highly Anticipated & Influential, Generally Positive Reception, Seen as Premium/Luxury, Authenticity Appreciated, Community-Focused, Skepticism Exists but Often Overcome

Copy Examples

• •Headline: Your Hair is a Sacred Story. Let Science Help You Tell It. Body: At Cécred, we blend ancient wisdom with breakthrough Bioactive Keratin Ferment technology to honor your unique hair journey. Discover strength, moisture, and shine for every texture. Because every strand tells a part of who you are.
• •Headline: Beyond the Surface. Deeply Understood Hair Health. Body: Cécred isn't just about how your hair looks, but how it truly feels and thrives. Our patent-pending formulas go deeper to visibly repair and fortify from within. Experience the Cécred difference – where performance meets ritual.
• •Headline: All Textures. All Stories. All Sacred. Body: From coily to straight, and every beautiful pattern in between, Cécred was created for you. We celebrate the diverse tapestry of hair, offering luxurious, effective care that empowers your self-expression. Find your ritual.
• •Headline: The Science of Strength, The Art of Ritual. Body: Unlock your hair's potential with Cécred. Our meticulously researched ingredients and patent-pending technology deliver transformative results, rooted in the time-honored traditions that celebrate hair's sacred nature. Feel the power of healthy hair.
• •Headline: More Than Haircare. It's a Cécred Connection. Body: Join a community that understands hair's profound link to identity and soul. Cécred offers more than just products; we offer a journey to healthier hair, celebrating your individual story with every wash, every style, every day.