Brand Tone

Artistic & Passionate, Authentic & Raw, Personal & Intimate, Expert & Educational, Slightly Poetic & Evocative

Brand Values

• •Artisanal Craftsmanship: The emphasis on handmade processes, unique pieces, and the artist's direct involvement is central.
• •Authenticity & Natural Materials: A deep connection to clay, raw materials, and natural effects from firing is evident.
• •Japanese Influence & Wabi-Sabi Aesthetic: The stated influence of Japanese ceramic techniques and the description of her work align with a wabi-sabi appreciation for imperfection, transience, and the beauty of natural processes.
• •Continuous Exploration & Experimentation: She highlights her ongoing process of questioning and experimenting in her ceramic practice.
• •Passion & Transmission: A love for ceramics and a desire to share this passion through teaching and workshops.
• •Integration of Life and Art: Her statement "My life is my professions. My professions are my life" underscores a holistic and deeply integrated approach.

Best Practices

• •Embrace Imperfection and Authenticity: Use language that reflects the "raw," "natural," and "hand-touched" qualities of the ceramics. Avoid overly polished or corporate jargon. Highlight the uniqueness of each piece.
• •Tell the Story of Creation: Incorporate details about the inspiration (nature, Japanese techniques, the elements), the materials, and the hands-on process. This reinforces the artisanal value.
• •Use Sensory and Evocative Language: Appeal to touch (texture, raw materials) and sight (glaze, color, "flamed effects"). Use words that evoke the feeling of the ceramics and their connection to the natural world.
• •Maintain a Personal, Artist-Driven Voice: Write from the perspective of the artist or with a clear connection to her vision and passion. Share insights into her philosophy and approach. The statement "My life is my professions. My professions are my life" is a strong anchor.
• •Be Consistent Across All Platforms: Ensure that the tone used on the website, Instagram, product descriptions, and any communications aligns. This builds a cohesive and recognizable brand identity.

Social Perception

As a Ceramist: She is perceived as an artist with a distinct style rooted in Japanese influences and a connection to natural elements. Her work is likely seen as unique, high-end decorative art. As an Educator: Those who have taken her workshops or classes likely see her as a passionate and knowledgeable teacher. As a Designer (Broader): The testimonial from Tupperware France suggests she is seen as a reliable, creative, and pleasant professional in her graphic design and artistic direction work. Overall: The brand likely appeals to individuals who appreciate unique, handcrafted items with a strong artistic vision, a connection to natural materials, and a story behind the creation. There's an element of rustic elegance and a respect for the inherent qualities of the materials.

Copy Examples

• •From earth and fire, a new story unfolds. Each piece, a whisper of ancient techniques and the raw beauty of stoneware. Discover the [Collection Name] – where minerals dance and glazes tell tales. Link in bio. #cecilelisbonisceramics #handmadeceramics #japaneseceramics #artisan #meudon #earthandfire
• •Cécile Lisbonis Ceramics: Sculpted by hand, inspired by nature. Experience the raw power and subtle poetry of contemporary ceramics, born in our Meudon atelier.
• •This [Vase Name] is not merely an object, but a conversation between clay, fire, and the artist's touch. Influenced by Japanese traditions, its textured surface and unique glaze variations speak of the earth's depths and the kiln's transformative power. A singular piece to bring a powerful, natural essence to your space.
• •Unearth your creativity. Join Cécile Lisbonis in her Meudon studio and connect with the ancient art of ceramics. Learn to shape clay, explore glazes, and find your own voice in this immersive, hands-on experience. Limited spots available for our [Workshop Name] masterclass. #ceramicworkshop #meudonart #learnceramics #passionforclay
• •For Cécile Lisbonis, art and life are one. With a background in graphic design and a heart devoted to the earth's materials, each ceramic piece is an extension of a personal journey – a continuous exploration of texture, form, and the untamed beauty that emerges when authenticity guides the hand.