Brand Tone

Whimsical, Storytelling, Artistic, Personal, and Luxurious

Brand Values

• •Craftsmanship & Artistry
• •Storytelling & Meaning
• •Individuality & Personalization
• •Heritage & Timelessness
• •Ethical Practices & Sustainability
• •Integrity
• •Beauty & Curiosity

Best Practices

• •Embrace Evocative Language: Use rich, descriptive words that appeal to the senses and imagination. Think "whimsical," "ethereal," "mythical," "enchanting," "talisman," "miniature marvel."
• •Weave in Storytelling: Frame product descriptions and brand messages around narratives, whether it's the inspiration behind a collection or the potential for a piece to become part of the wearer's personal story.
• •Highlight Craftsmanship and Artistry: Consistently mention the hand-crafted nature, the ancient techniques (like champlevé enamel), and the skill involved in creating each piece.
• •Maintain an Aura of Exclusivity and Luxury: Use terms that convey quality and preciousness (e.g., "18ct gold," "ethically sourced diamonds," "heirloom," "exquisite") while ensuring the tone remains magical rather than overtly materialistic.
• •Connect with Emotion and Personal Meaning: Emphasize how the jewellery can represent personal symbols, memories, and love, making it more than just an accessory. Focus on the "why" behind owning a piece.

Social Perception

Highly Artistic and Unique, Luxurious and High-Quality, Meaningful and Sentimental, Whimsical and Romantic, Coveted and Collectible

Copy Examples

• •Instagram Post (Showcasing a new celestial-themed pendant): Capture your own piece of the cosmos. Our new 'Star Weaver' pendant, hand-painted in midnight enamels and cradled in 18ct recycled gold, whispers tales of ancient starlore. Let this miniature marvel be your personal guide through the velvet night. #CeceJewellery #EnchantedHeirlooms #CelestialMagic
• •Website Product Description (for a floral signet ring): Unfurl the story of eternal spring with our 'Secret Garden' signet ring. Each petal is meticulously brought to life through the ancient art of champlevé enamel, a vibrant bloom on a canvas of ethical 18ct gold, dotted with dew-like diamonds. A timeless treasure, whispering your unique narrative. #FineJewellery #HandcraftedMagic #StorytellingInGold
• •Bespoke Service Advertisement: Your story, exquisitely told. At Cece Jewellery, we transform your most cherished memories and symbols into a unique, hand-painted enamel heirloom. Collaborate with Cece to craft a piece of personal mythology, an intimate treasure to last generations. Begin your journey into bespoke artistry. #BespokeJewellery #LuxuryCraftsmanship #WearYourStory
• •Email Newsletter Excerpt (announcing a new collection inspired by folklore): Venture into a realm of enchantment. Cece Jewellery unveils the 'Folklore Fantasia' collection, where mythical creatures and legendary tales are reborn in vibrant enamel and gleaming 18ct gold. Each piece is a handcrafted key to a world of wonder, waiting to tell its story through you. Discover the magic. #ArtisanJewellery #MythAndMagic #NewArrivals
• •Short Ad Copy (for social media story): More than jewellery. It's a feeling. It's your story. Hand-painted enamel heirlooms by Cece Jewellery. ✨ #CeceMagic #HeirloomJewellery