Brand Tone

Professional, Authoritative, Supportive, Enabling, Informative, Community-Focused

Brand Values

• •Connected
• •Capable
• •Trustworthy & Reputable
• •Advocacy
• •Support & Enablement

Best Practices

• •Maintain a professional and authoritative tone in all communications.
• •Focus on providing practical and actionable advice for businesses.
• •Emphasize the organization's long history and deep roots in the Canterbury region.
• •Highlight the support and enablement services offered to businesses.
• •Showcase the organization's role as an advocate for Canterbury businesses.

Social Perception

Business Canterbury (CECC) is perceived as a pillar of the Canterbury business community, a go-to organization for support, advice, and advocacy. They are seen as a credible source of information and a representative voice for employers in the region. The 'Canterbury Trusted' initiative further enhances their image as an arbiter of quality and reliability in the local business scene.

Copy Examples

• •Empowering Canterbury Businesses for Over 160 Years.
• •Your trusted partner for HR solutions and business growth in Canterbury.
• •Navigating challenges, together. Resources and support for your business.
• •Advocating for Canterbury businesses at every level.
• •Shop The Chamber: Get the tools you need to succeed.