Brand Tone

Professional and Technical Expert

Brand Values

• •High Performance and Quality
• •Innovation and Technical Excellence
• •Customer-Centricity and Support
• •Safety and Reliability
• •Canadian Identity

Best Practices

• •Lead with Performance: Always start by highlighting the strength, durability, or specific technical advantage of the product. Use confident and assertive language like "Engineered for," "Unmatched strength," and "Maximum performance."
• •Speak the Expert's Language: Use correct technical terms like "viscosity," "cyanoacrylate," and "cure time." This builds credibility with the target audience of hobbyists and professionals who are knowledgeable about their craft.
• •Translate Features into Benefits: Don't just state the viscosity; explain what it's for. For example, "An ultra-low viscosity of 3-5 cps, making it perfect for infiltrating the tightest spaces for invisible repairs."
• •Incorporate Social Proof and Applications: Regularly use customer projects, reviews, and testimonials in your copy. Mentioning specific applications like "knife-making," "woodturning," or "marine repair" makes the product's purpose tangible and relatable.
• •Reinforce Core Values in Every Message: Every piece of copy should echo the brand's commitment to quality, innovation, and customer support. Phrases like "Canadian-made," "R&D-driven," and "Customer-approved" should be woven into the messaging to reinforce the brand identity.

Social Perception

The public perceives CECCORP as a highly reliable, expert source for specialty adhesives. Customers, ranging from hobbyists (model making, crafts) to serious artisans (woodturning, knife-making), trust the brand for demanding applications. They are seen as delivering performance that is as good as, or better than, more established top-name brands. The excellent customer service has generated significant goodwill, with customers proactively recommending the company to others. The brand is viewed as a partner in their projects rather than just a supplier.

Copy Examples

• •The Bond That Defines Your Craft. Don't let a weak adhesive compromise your woodworking. CECCORP's C-Bond CA glues and C-Tough epoxies provide the professional-grade strength and reliability your craftsmanship deserves. Made for woodturners and artisans who demand perfection.
• •What does true strength look like? Here’s a stunning knife from @[customer_handle] featuring a handle wrapped and secured with our C-Tough Epoxy. Engineered for maximum impact resistance and a lifetime of durability. Your project is our passion. #CECCORP #Epoxy #KnifeMaking #MadeInCanada #ProfessionalGrade
• •C-Bond Thin: The Ultimate Infiltrating Adhesive for Flawless Repairs. Engineered for projects that demand absolute precision. Our C-Bond Thin CA glue features a water-like viscosity (20-30 cps) that wicks deep into micro-fractures and tight joints for a permanent, invisible bond. With a rapid 5-10 second cure time, it’s the expert’s choice for instrument repair, model building, and stabilizing porous materials.
• •Stop Replacing. Start Repairing. From shattered ceramics to separated shoe soles, trust CECCORP for a fix that lasts. Our advanced adhesives are formulated for industrial-strength repairs on plastic, metal, rubber, and more. Powerful, reliable, and ready for any challenge you throw at it. Shop our collection now.
• •A Question About Your Next Project, [Customer Name]...