Brand Tone

Heritage-focused and Traditional, Elegant and Sophisticated, Passionate and Proud, Artisanal and Craft-Oriented

Brand Values

• •Heritage & Tradition
• •Quality Craftsmanship
• •Italian Excellence & Style
• •Authenticity & Exclusivity
• •Legacy & Family

Best Practices

• •Emphasize Heritage Consistently: Always weave in the 1897 founding date, the generational aspect, or the "Italian Historical Company" status to reinforce tradition and legacy.
• •Prioritize "Made in Italy" and Artisanal Language: Use phrases like "crafted in Italy," "Italian artisans," "hand-finished," "meticulous craftsmanship" to highlight the quality and origin.
• •Maintain an Elegant and Refined Vocabulary: Choose words that evoke luxury, sophistication, timelessness, and exclusivity. Avoid overly casual or trendy slang.
• •Tell the Story: Incorporate elements of the brand's unique history, such as Sir Giovanni Ceccacci's work for Emperor Menelik II, to create a richer narrative and emotional connection.
• •Focus on Value Beyond Price: While acknowledging quality materials, the emphasis should be on the intangible values: heritage, artistry, legacy, and the experience of owning a Ceccacci watch. The tagline "Price fades away with time. Quality is forever," encapsulates this well.

Social Perception

Appreciation for Heritage, Value for Quality "Made in Italy" Product, Positive Unboxing Experience, Niche Appeal, Respect for Revitalization, Seen as Offering Both Homage and Original Designs

Copy Examples

• •Ceccacci: A Legacy Forged in Time, Worn for a Lifetime. Since 1897, Ceccacci has been more than a watch. It's a testament to Italian artistry, a family heritage passed down through generations, and a commitment to unparalleled quality. Own a piece of history, meticulously crafted in Italy.
• •The Art of Italian Timekeeping. The Precision of Swiss Engineering. Experience the Ceccacci difference. Each timepiece is born from the finest Italian materials and powered by renowned Swiss movements, assembled with passion in our Italian workshops. Discover timeless elegance.
• •More Than a Watch. It's Your Story, Engraved. Ceccacci offers the unique opportunity to personalize your luxury timepiece. Engrave your initials, a cherished date, or choose a hand-painted dial, creating an heirloom that speaks your legacy. Make it uniquely yours.
• •From the Emperor's Court to Your Wrist: A Century of Ceccacci Excellence. The spirit of Sir Giovanni Ceccacci, watchmaker to royalty, lives on in every creation. As an officially recognized "Italian Historical Company," we continue to craft watches of distinction and enduring value.
• •Ceccacci. Time Shaped by Heritage. Discover the collections where classic Italian design meets contemporary sophistication. Each Ceccacci watch is an invitation to experience the soul of Italian luxury, a tradition of excellence since 1897.