Brand Tone

Confident & Knowledgeable, Modern & Functional

Brand Values

• •Quality Craftsmanship
• •Timelessness & Durability
• •Functionality & Innovation
• •Customer Satisfaction

Best Practices

• •Emphasize Craftsmanship & Quality: Consistently use terms like "artisanal," "handcrafted," "premium materials," "meticulously designed," and "built to last" to reinforce the value of the products.
• •Focus on Both Aesthetics and Functionality: Balance descriptions of the beauty and style of the products with clear explanations of their practical benefits and unique features (e.g., "Go Safe locks," "Smell Free technology").
• •Highlight Unique Features: Emphasize the specific benefits of features like "Smell Free" technology and "Go Safe" combination locks.
• •Showcase Durability: Mention materials and construction techniques that contribute to the longevity of the products.
• •Maintain Responsiveness: Continue to respond to customer inquiries promptly and thoroughly, addressing any concerns or questions.

Social Perception

Positive product experience, seen as a provider of specialty/niche products, emerging international presence.

Copy Examples

• •"Each Malletria piece is handcrafted by skilled artisans using premium, full-grain leather, ensuring a timeless accessory that will last for years to come."
• •"Introducing the Odor-Proof Clutch with Three-Digit Lock - discreet style meets unparalleled security and freshness."
• •"Our 'Go Safe' combination locks provide peace of mind, protecting your valuables without compromising on elegance."
• •"The perfect blend of form and function, our scooter handlebar bag offers ample storage and a sleek design, making your daily commute a breeze."
• •"Experience the Malletria difference: where traditional craftsmanship meets modern innovation for the discerning individual."