Brand Tone

Personal, Heartfelt, Trustworthy, Authentic, Homemade, Wholesome, Community-Focused (local), Caring, Passionate

Brand Values

• •Health and Nutrition: "Every dog deserves real, wholesome, healthy food."
• •Quality Ingredients: Commitment to "real ingredients" and avoiding what didn't meet their standards in commercial products.
• •Animal Welfare: The entire brand is built around providing the best for dogs.
• •Family and Community: Operating as a family business and engaging with the local community.
• •Transparency (implied): Sharing their story and reasons for starting the business.

Best Practices

• •Always Circle Back to the "Why": Remind your audience (and yourselves) of the founding story with Eli and Jojo. This personal connection is key to your authenticity and heartfelt tone.
• •Use Simple, Honest Language: Avoid overly technical jargon. Your language should reflect the "real, wholesome ingredients" you use – clear, straightforward, and easy to understand.
• •Emphasize "Family" and "Home": Continuously reinforce that you are a family business born out of a home kitchen. This builds trust and a sense of community.
• •Show, Don't Just Tell, the Quality: Use descriptive words that evoke the homemade, natural quality of your treats (e.g., "baked with care," "wholesome goodness," "simple ingredients").
• •Maintain a Warm and Approachable Voice: Whether it's website copy, social media, or customer service, your tone should always be friendly, caring, and as if you're talking to a fellow dog lover.

Social Perception

Likely perceived as a genuine, small-batch, high-quality treat company by those familiar with them locally. Customers probably appreciate the personal story and the focus on natural ingredients. Trust is likely built on the narrative of "made for our dogs, now available for yours."

Copy Examples

• •Headline: "From Our Pups to Yours: Treats Baked with Love & Only Real Ingredients." Body: "Eli was a picky eater. Store-bought treats? No thanks. That’s why we started baking our own, right in our family kitchen. Now, we share those same wholesome, Eli-approved recipes with your furry family. Because every dog deserves the good stuff."
• •Social Media Post: "Farmer's Market Fresh, Tail-Waggingly Delicious! 🐾 Come meet us at the Brevard Farmer's Market this Saturday and treat your best friend to goodies made with the same care we give our own Jojo. #EliAndJojos #RealDogTreats #HealthyPup"
• •Product Description (Grain-Free Peanut Butter Bites): "No grains, all goodness! Our Grain-Free Peanut Butter Bites are crafted for sensitive tummies and discerning palates (looking at you, Eli!). Made with simple, honest ingredients you can trust, because we believe healthy shouldn't be complicated."
• •About Us Snippet: "It all started with a challenge: finding treats Eli would actually eat. Turns out, the secret was simple – real food. Eli & Jojo’s Dog Treat Company was born from that discovery, on a mission to make genuinely wholesome and healthy treats accessible to every dog."
• •Email Subject: "Give Your Dog the Gift of Real Food This Season! 🎁" Body: "Remember the joy of a home-cooked meal? We’re bringing that feeling to your dog’s treat time. Eli & Jojo’s treats are made with the love and care of a family kitchen, using only ingredients we’d feed our own furry family. Spoil them the wholesome way!"