Brand Tone

Health-Conscious & Meticulous, Inspiring & Empowering, Approachable & Positive, Informative & Transparent

Brand Values

• •Health & Wellness
• •Quality & Purity
• •Efficacy & Performance
• •Transparency
• •Customer-Centricity
• •Lifestyle Integration

Best Practices

• •Prioritize "Clean" and "Premium": Consistently use language that emphasizes the natural, high-quality, non-GMO, and organic aspects of the ingredients. Avoid hype and focus on transparency.
• •Stay Positive and Empowering: Frame messaging around achieving goals, feeling good, and living a vibrant, healthy life. Use active verbs and an encouraging tone.
• •Educate and Inform: Clearly explain the benefits of the electrolytes and other key ingredients without overwhelming the audience with jargon. Make the science accessible.
• •Embody the "SoCal Lifestyle": Infuse copy with the energy, optimism, and active spirit associated with Southern California. Use vibrant and aspirational language where appropriate.
• •Be Authentic and Relatable: Share the founder's passion and the "why" behind the brand. Connect with the audience on a personal level, understanding their desire for healthier choices.

Social Perception

Positive Product Experience, Trusted for Clean Ingredients, Reliable for Hydration, Premium Brand, Confusion with "Vaya Drynk"

Copy Examples

• •Headline: Unlock Your Potential. Hydrate Smarter with VAYA. Body: Your body deserves the best. VAYA delivers real fruit hydration, packed with essential electrolytes and zero artificial anything. Fuel your day, naturally. #BeYourBest #RealHydration
• •Headline: Taste the Difference Clean Makes. Body: Tired of sugary, artificial sports drinks? VAYA offers a refreshing change. Made with premium, plant-based ingredients and organic sweeteners for a taste that’s as pure as its performance. Experience vibrant flavor and optimal hydration. #DrinkVAYA #CleanEnergy
• •Headline: Inspired by Sunshine, Backed by Science. Body: Embrace the VAYA lifestyle! Our Southern California-inspired hydration is scientifically formulated to replenish and revitalize. Real fruit, real results, for your active life. #VAYALifestyle #HydrateSmart
• •Headline: No Compromises. Just Pure, Effective Hydration. Body: Why choose between taste and health? With VAYA, you get both. Our sugar-free electrolyte mixes are crafted with meticulously sourced, non-GMO ingredients, third-party tested for your peace of mind. Elevate your water, elevate your wellness. #PureHydration #VAYAWelness
• •Headline: From Sunrise Workouts to Sunset Adventures, VAYA Keeps You Going. Body: Life is an adventure. Hydrate for every moment with VAYA's convenient, delicious electrolyte powders. Mixes easily, tastes amazing, and supports your body's needs, wherever the day takes you. #FuelYourAdventure #VAYAEveryday