Brand Tone

Authentic, Warm & Convivial, Generous, Passionate, Inviting

Brand Values

• •Tradition: Honoring family recipes and culinary heritage of Central and West Africa.
• •Authenticity: Providing genuine flavors and dishes.
• •Hospitality/Conviviality: Creating a welcoming and shared dining experience.
• •Quality: Using ingredients that produce rich and refined flavors.
• •Discovery: Inviting customers to experience new tastes and culinary journeys.

Best Practices

• •Embrace Storytelling: Share the history behind dishes, the family traditions, or Princia's culinary journey to connect with customers on an emotional and authentic level.
• •Use Warm and Inclusive Language: Employ words that evoke hospitality, generosity, and community (e.g., 'welcome,' 'share,' 'discover,' 'family,' 'heart,' 'celebrate').
• •Highlight Authenticity and Tradition: Consistently reference the roots of the cuisine, the traditional preparation methods, and the authentic ingredients.
• •Ensure Website and Social Media Cohesion: Regularly review all online platforms (including the FAQ page) to maintain a consistent brand voice and message.
• •Showcase the Dining Experience: Describe the warm, colorful, and convivial atmosphere of the restaurant to entice customers and set expectations.

Social Perception

A restaurant offering a warm, friendly, and vibrant dining atmosphere. A keeper of culinary traditions, offering generous and flavorful meals.

Copy Examples

• •Each plate is a tribute to family traditions, highlighting generous and authentic recipes.
• •Tradition et delices Africains (Tradition and African delights)
• •Every bite is an invitation to share and discover.
• •Every bite is a celebration!
• •Come, taste the tradition. Because good food is best enjoyed together.