Brand Tone

Aspiringly Professional, Customer-Oriented, Fashion-Conscious & Style-Focused, Confident

Brand Values

• •Quality: "We select carefully every pair of shoes in our collection based on craftsmanship, materials and design." "Gegarandeerde topkwaliteit."
• •Customer Satisfaction: "We strive to offer our customers a unique shopping experience." "Exceptional customer service."
• •Style & Comfort: "Your destination for high-quality shoes that style and comfort combine."
• •Trust/Reliability (aspired): "Fast and reliable delivery times."

Best Practices

• •Develop a Brand Voice Guide: Document the chosen tone (e.g., "Stylish & Confident," "Customer-First & Reliable"), key messaging points, preferred terminology, and things to avoid. This ensures everyone creating content is aligned.
• •Focus on "Style" and "Quality": Consistently use descriptive language that evokes a sense of fashion-forwardness, premium materials, and craftsmanship in all product descriptions, ads, and communications.
• •Emphasize Customer Experience: Highlight benefits like "fast shipping," "easy returns," and "friendly support" to build a narrative of a trustworthy and customer-centric brand.
• •Maintain Visual Consistency: Ensure that the style of language is mirrored in the visual elements used (e.g., high-quality, stylish product photography). The website's current imagery (if any related to shoes) should align with this.
• •Be Authentic and Transparent (Aspirational, given the external reviews): While the current external perception is problematic, for any brand aiming for a positive image, clear communication about products, sourcing (if a selling point), and business practices is key. In VIQA's case, addressing the issues highlighted by Scam Detector would be paramount before any authentic communication could be effective.

Social Perception

Highly Negative / Suspicious, Lack of Established Presence

Copy Examples

• •Headline: Step Into Your Style. Discover VIQA. Body: At VIQA, we believe shoes are more than just protection—they're a statement. Explore our curated collection of high-quality, trend-setting footwear designed for ultimate comfort and lasting style. Find your perfect pair today.
• •Headline: Quality Craftsmanship, Delivered to Your Door. Body: Experience the VIQA difference. From premium materials to meticulous design, our shoes are crafted for discerning tastes. Enjoy fast shipping and dedicated customer service with every order.
• •Headline: VIQA: Where Fashion Meets Comfort. Body: Don't choose between looking good and feeling good. VIQA offers a unique selection of shoes that effortlessly blend contemporary style with all-day comfort. Elevate your everyday.
• •Headline: The Perfect Fit for Every Occasion. Body: From boardroom chic to weekend casual, VIQA has the shoes to complete your look. Our diverse range ensures you’ll find quality footwear that expresses your unique personality.
• •Headline: More Than Just Shoes, It's a VIQA Experience. Body: We're passionate about providing an exceptional shopping journey. Discover top-quality, fashionable footwear backed by our commitment to your satisfaction. Welcome to VIQA.