Brand Tone

Trendy, Fashion-Forward, Empowering, Confident, Approachable, and Inclusive

Brand Values

• •Quality
• •Affordability
• •Customer Empowerment
• •Style & Trendiness
• •Customer Service

Best Practices

• •Ensure everyone writing for the brand is aligned.
• •Tailor your language, references, and humor to resonate with your target demographic (e.g., young, fashion-conscious women).
• •Be Consistent Across All Channels: Whether it's website copy, social media posts, email newsletters, or customer service interactions, the tone should feel recognizably Sheentice.
• •Adapt the tone to suit the context (e.g., an excited tone for a new launch), but it should always align with the overall brand personality.
• •Solicit and showcase customer reviews to build trust and credibility.

Social Perception

A go-to online store for stylish women's clothing, known for quality, affordability, and excellent customer service.

Copy Examples

• •New Arrivals: Discover the latest styles to elevate your wardrobe!
• •Feel fabulous, confident, and empowered in our new collection.
• •24/7 customer support is here to help you with anything you need.
• •Party Dresses: Get ready to turn heads with our stunning collection.
• •Activewear: Look stylish while you break a sweat!