Brand Tone

Authentic & Story-driven, Supportive & Community-focused, Passionate & Celebratory, Ethical & Conscious, Curated & Quality-conscious, Approachable & Friendly

Brand Values

• •Supporting Local Makers
• •Uniqueness & Craftsmanship
• •Sustainability & Ethical Practices
• •Community
• •Celebration of Welsh Talent

Best Practices

• •Always Tell a Story: Whether it's about a product, a maker, or the brand itself, weave a narrative that highlights the who, why, and how behind the items. Focus on the human element and the passion involved.
• •Emphasize "Welshness" Authentically: Celebrate the connection to Wales, its culture, and its creative spirit without resorting to stereotypes. Use the Welsh language thoughtfully where appropriate (like the brand name "Byw").
• •Highlight Values in Action: Don't just state values like "sustainability" or "uniqueness"—show them. Explain how a product is sustainable, what makes it unique, or how purchasing supports a local maker.
• •Use Warm, Inclusive, and Encouraging Language: Foster a sense of community and connection. Words like "discover," "celebrate," "support," "join us," and "together" can reinforce this.
• •Maintain a Consistent Voice Across All Platforms: Whether it's a product description, an Instagram caption, or an email, the tone should feel recognizably "Byw Community"—passionate, supportive, and focused on quality and ethical practices. Create a simple style guide with key brand voice adjectives and example phrases.

Social Perception

Positive, champion of local artisans and sustainable practices, appealing alternative to mass-market retail, niche platform catering to those who value handmade, unique items and wish to support small, ethical businesses in Wales, connection to Welsh identity

Copy Examples

• •Homepage Welcome: Discover the heart of Welsh creativity. At Byw Community, we bring you handcrafted treasures from independent makers across Wales. Shop unique, support local, and become part of a story.
• •Product Description (e.g., for a handmade ceramic mug): Sip your morning coffee from a piece of Welsh artistry. This stunning mug, handcrafted by [Maker's Name] in their [Location] studio, isn't just a beautiful object – it's a testament to passion and sustainable practice. Each one unique, just like the hands that shaped it. #BywUnique #WelshMade
• •Social Media Post (Instagram - with a picture of a maker): Meet Sarah from Cardiff, the incredible talent behind @[Maker'sInstagramHandle]! ✨ Her passion for sustainable textiles shines through in every handwoven scarf. By choosing Byw, you're not just buying a beautiful piece, you're supporting dreams and helping Welsh creativity thrive. Tap to shop her collection! #BywCommunity #SupportWelshMakers #SustainableStyle
• •About Us Snippet: More than a marketplace, Byw is a movement. We're here to champion the incredible independent artists, designers, and makers of Wales. We believe in products with soul, made with care, and chosen with intention. Join us in celebrating local talent and sustainable living.
• •Email Newsletter Subject Line: New from Wales: Unique Finds & Maker Stories Inside! Email Body Snippet: This week at Byw, discover [Product Category, e.g., stunning new ceramics] ethically crafted in the heart of Wales. We’re also sharing the inspiring journey of [Maker's Name], whose passion for [Craft] is woven into every piece. Read their story and explore their latest collection – thoughtfully made, just for you.