Brand Tone

Encouraging, Creative, and Approachable

Brand Values

• •Empowering Creativity
• •Quality Craftsmanship
• •Community Focus

Best Practices

• •Speak to the End Result: Focus on the beautiful outcome and the feeling of accomplishment. Instead of "Buy our stencils," use language like, "Create beautiful gifts your friends will love."
• •Use Encouraging and Simple Language: Employ words like "easy," "fun," "create," and "transform." Avoid technical jargon. The message should be that creativity is accessible to everyone.
• •Build Community Through Copy: Actively encourage customers to share their work using a branded hashtag. Regularly feature user-generated content in social media posts and emails to create social proof and a sense of belonging.
• •Highlight Quality and Reusability: Consistently mention that the stencils are durable, washable, and reusable. This reinforces the value of the investment and differentiates the brand from flimsier alternatives.
• •Maintain a Consistent, Friendly Voice: Whether writing an ad, a social media reply, or a "how-to" guide, the tone should always be helpful and approachable. Use a conversational style and emojis where appropriate to add warmth and personality.

Social Perception

Reliable and High-Quality for Crafters. Customers perceive CD Stencils as a dependable source for high-quality crafting supplies, praised for sturdiness and reusability, delivering professional and crisp results. Associated with creative communities like baking, coffee art, and home décor.

Copy Examples

• •We are OBSESSED with this stunning welcome sign by @CreativeHomeCrafter! ✨ She used our Monogram Welcome Stencil to create this professional-looking piece right at home. It’s amazing what you can create with the right tools. Feeling inspired? Tap the link in our bio to find your next project!
• •Wish you could create beautiful, custom home décor without the hassle? You can! Our durable, reusable stencils make it easy to get clean, crisp lines every time. Perfect for signs, pillows, and more. Skip the learning curve and get straight to creating! Shop now and enjoy 15% off your first order.
• •Cozy Up Your Creations! 🍂 Our new Fall Collection is here. From pumpkin spice lattes to autumn-themed baked goods, add a touch of fall magic with our easy-to-use stencils. Perfect for every project. Explore the collection!
• •Your weekend just got more creative… 🎨
• •Effortlessly elevate your cappuccinos with our ‘Morning Brew’ Coffee Stencil. Precision-cut from durable, 7-mil food-safe mylar, this stencil is designed for countless uses. The sturdy material ensures a perfect sprinkle of cocoa every time, and it cleans up in seconds. Whether you're a home barista or a cafe owner, give every cup a professional touch.