Brand Tone

Professional, Expert, Reliable, Trustworthy, Customer-Centric, Supportive, Patriotic/Nationalistic, Value-Oriented

Brand Values

• •Sustainability
• •Quality
• •Affordability
• •Customer Satisfaction
• •Expertise and Support
• •Reliability and Timeliness
• •Empowerment

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your brand voice (e.g., Professional, Expert, Supportive, Proudly Canadian) with examples of do's and don'ts for copy. Share this with everyone who creates content.
• •Prioritize "Canadian" Focus: Consistently weave in the "Exclusively for Canadians" and "Proudly Canadian" messaging where appropriate, reinforcing this unique selling proposition.
• •Emphasize Expertise and Support: Always highlight the availability of technical support, design services, and expert guidance. This reinforces value beyond just product sales.
• •Maintain Clarity on Affiliation: Continue to be clear that "CDN Solar" / "Canadian Solar Wholesale" is a Canadian supplier and distinct from the global manufacturer "Canadian Solar™" to avoid confusion and manage expectations accurately.
• •Showcase Customer Success (B2B focus): Gather testimonials or case studies from Canadian solar installers and developers you serve. Use their voice to validate your reliability, expertise, and the quality of your products and services, reinforcing trust within your target audience.

Social Perception

A reliable, expert, Canadian-focused, and customer-oriented supplier of quality and affordable solar solutions, clearly differentiated from the global manufacturer Canadian Solar™.

Copy Examples

• •Headline: Powering Canadian Installers: Quality Solar, Unbeatable Wholesale Prices. Body: At CDN Solar, we're more than a supplier; we're your dedicated Canadian partner for solar success. Get exclusive access to top-tier solar equipment, expert technical support, and reliable nationwide delivery. Build your business with confidence.
• •Headline: Your Trusted Source for Solar Solutions, Exclusively for Canada. Body: For over 14 years, CDN Solar has been committed to empowering Canadian solar professionals. We provide dependable solar solutions and personalized guidance, helping you deliver excellence on every project, from coast to coast.
• •Headline: Go Off-Grid with Confidence. Expert Support for Your Canadian Projects. Body: Dreaming of energy independence for your clients? CDN Solar offers specialized wholesale equipment and the technical know-how for robust off-grid solar systems across Canada. Let's make sustainable living a reality, together.
• •Headline: Quality Solar Shouldn't Break the Bank. Wholesale Pricing for Canadian Pros. Body: Get the best of both worlds with CDN Solar: premium solar components and affordable wholesale pricing. We're dedicated to helping Canadian installers thrive by making quality solar accessible.
• •Headline: Fast, Reliable Solar Equipment Delivery Across Canada. Body: Keep your projects on schedule. CDN Solar ensures timely and secure delivery of all your solar essentials, no matter where you are in Canada. We stock what you need, so you can focus on installation.