Brand Tone

Informative, educational, community-focused, inclusive, futuristic, and trustworthy with a personal touch.

Brand Values

• •Advancement of EV Ownership
• •Sustainability
• •Quality
• •Education & Information
• •Community
• •Transparency & Trust
• •Customer-Centricity

Best Practices

• •Speak the EV language authentically, using relevant terminology and addressing topics that resonate with EV owners, while explaining jargon to remain inclusive and educational.
• •Highlight the "expert tested" aspect of products.
• •Frame purchases not just as transactions but as joining a movement.
• •Position the brand as a helpful guide in their EV journey.
• •Maintain a visually cohesive and modern aesthetic to complement the copy, reflecting the tech-forward and exciting nature of the EV world.

Social Perception

EV Universe aims to be perceived as a trustworthy and expert source for EV accessories, apparel, news, and community engagement. They are seen as a one-stop-shop for EV enthusiasts, particularly Tesla owners, offering quality products and fostering a culture of sustainability.

Copy Examples

• •"At EV Universe, we're more than just a shop – we're a community of EV enthusiasts dedicated to making electric vehicle ownership easier and more accessible for everyone."
• •"Our products are curated and tested by EV-owning experts like Tom, ensuring you get only the highest quality accessories for your ride."
• •"Join the EV revolution! Explore our range of accessories and apparel, designed to enhance your EV experience and show your commitment to sustainability."
• •"Plug In For More' with our educational podcast, where we dive into the latest EV trends, news, and tips to keep you informed on your EV journey."
• •"Experience the future of driving with EV Universe. We provide the essential information, top-notch products, and expert advice you need to embrace electric vehicle ownership."