Brand Tone

Elegant & Sophisticated, Evocative & Sensory, Passionate & Knowledgeable, Accessible Luxury, Trustworthy & Customer-Oriented

Brand Values

• •Discovery & Exploration
• •Quality & Exclusivity
• •Authenticity & Tradition
• •Passion for Scent
• •Customer Satisfaction

Best Practices

• •Develop a Brand Voice Guide: Document key elements of your tone (e.g., sophisticated, evocative, knowledgeable), preferred vocabulary (and words to avoid), and sentence structure. Share this with anyone creating content.
• •Focus on Sensory Language: Use vivid adjectives and descriptive phrases that appeal to the sense of smell, but also touch, sight, and emotion to paint a picture of the experience the perfume offers (e.g., "velvety touch," "shimmering essence," "comforting warmth").
• •Tell a Story: Frame products and the brand around the "journey" and "discovery." What is the origin of the scent? What feeling or memory does it evoke? Connect with customers on an emotional level.
• •Maintain Elegance and Professionalism: Even in more casual social media interactions, ensure grammar and spelling are correct. Avoid overly casual slang that might detract from the sophisticated image, but remain approachable and warm.
• •Be Consistent Across All Channels: Whether it's a product description, a social media caption, an email, or a blog post, the underlying tone and core messages should feel familiar and aligned with the Voyage Parfumé brand identity. Regularly review content to ensure consistency.

Social Perception

Specialist Retailer, Provider of Unique Scents, Good Quality for Price, Trustworthy & Reliable, Aspirational yet Attainable

Copy Examples

• •Embark on an olfactory voyage to the heart of the Orient. Our [Perfume Name] unfurls with [Top Note, e.g., spicy saffron and rich oud], settling into a warm embrace of [Heart Note, e.g., amber and rose]. A signature of distinction, crafted for those who seek the extraordinary. Discover your new treasure.
• •Tired of the same predictable scents? Journey with Voyage Parfumé into the world of exquisite Dubai and Niche fragrances. Unearth rare aromas, long-lasting impressions, and the true essence of oriental luxury. Explore our curated collection today – your senses will thank you.
• •An Enchanting Offer: Your Next Signature Scent Awaits (Save 15%) *Body Snippet:* Indulge in the allure of the East. For a limited time, experience the captivating magic of our exclusive Dubai perfumes with a special 15% off...
• •The whispers of ancient traditions, the richness of rare resins, the artistry of master perfumers – Oriental fragrances carry a mystique unlike any other. At Voyage Parfumé, we believe these scented stories deserve to be told and experienced. Let us guide you through the captivating world of...
• •*(Visual: A beautiful perfume bottle with an exotic background)* Text: Which scent profile transports you? 🕌✨ Poll: A) Spicy & Woody B) Sweet & Floral Follow-up slide: Discover your perfect match from our Dubai collection! Swipe Up.