Brand Tone

Empowering & Confident, Inclusive & Welcoming, Youthful & Trendy, Aspirational yet Accessible, Positive & Upbeat

Brand Values

• •Inclusivity
• •Self-Expression
• •Cruelty-Free
• •Affordability
• •Quality
• •Empowerment

Best Practices

• •Always Lead with Empowerment: Frame messages around the customer's individuality, creativity, and confidence. Use words like "your," "unleash," "create," "express," "celebrate."
• •Emphasize Inclusivity Genuinely: Ensure that language and visuals consistently reflect diversity. Avoid tokenism and speak to "every shade, attitude, and origin" in a way that feels authentic.
• •Keep it Positive and Aspirational (yet Attainable): Use upbeat language. Focus on the joy and fun of makeup. While aspirational in terms of a polished look, always link it back to "affordable luxury" and accessibility.
• •Stay Youthful and Relevant (Especially on Social Media): Adapt to the language and trends of each platform (e.g., emojis on Instagram, trending sounds/challenges on TikTok) while ensuring the core message of empowerment and inclusivity remains.
• •Be Clear About Core Values: Regularly weave in mentions of "cruelty-free," "affordable luxury," and the brand's commitment to quality and self-expression, so these become synonymous with ONEMARKK.

Social Perception

Positive Engagement, Appreciation for Affordability, Community-Focused, Emerging Brand

Copy Examples

• •✨ Unleash your inner artist! ✨ Our NEW [Product Name] palette is here to help you paint your mood, your way. Bold, vibrant, and made for EVERY beautiful you. Because beauty has no limits. #ONEMARKK #BeautyOnYourTerms #InclusiveBeauty #CrueltyFreeMakeup #[ProductName]
• •Tired of beauty standards that don't speak to YOU? At ONEMARKK, we celebrate every shade, attitude, and origin. Discover high-quality, cruelty-free cosmetics designed for self-expression, without breaking the bank. Beauty on YOUR terms. Shop now! 👉 [Link to Website] #ONEMARKKCosmetics #AffordableLuxury #BeYourOwnBeauty
• •Watch how @[UserGeneratedContentCreator] slays this look using our [Product Name]! 🔥 So easy, so glam, so YOU. What look are you creating next? Show us! #onemarkk #makeuphack #beautytutorial #crueltyfree #getthelook #expressyourself
• •ONEMARKK: Your Beauty. Your Rules. Explore cruelty-free, affordable luxury cosmetics made for every version of you. Express yourself, unapologetically.
• •Welcome to the ONEMARKK family! 🎉 We're so excited to have you join our community of beauty lovers who believe in expressing themselves, fearlessly. Get ready to explore high-quality, cruelty-free makeup designed for every shade and style. Here’s 10% off your first order to get you started: [Discount Code]. Let your beauty shine! #ONEMARKKBeauty