Brand Tone

supportive, understanding, inclusive, and empathetic

Brand Values

• •Neurodiversity Acceptance and Celebration
• •Inclusivity and Representation
• •Lived Experience
• •Community Building
• •Education and Understanding
• •Sustainability
• •Empowerment

Best Practices

• •Embrace Empathetic Language: Always write from a place of understanding and validation. Use words that convey support, acceptance, and warmth. Avoid jargon or clinical terms unless explained in an accessible way.
• •Champion Neurodiversity Positively: Frame neurodivergence as a natural variation and a strength. Highlight the unique perspectives and talents of neurodivergent individuals. Use celebratory and affirming language.
• •Prioritize Clarity and Accessibility: Ensure your copy is easy to read and understand. Consider formatting that aids readability (e.g., shorter sentences, bullet points, clear headings). This aligns with being neurodiversity-affirming.
• •Be Authentic and Personal: Share stories (like the founder's) and use "I" and "we" to create a direct connection with the audience. Let the passion for the mission shine through. Avoid overly corporate or impersonal language.
• •Foster Community and Interaction: Use inclusive language ("us," "we," "our community"). Encourage engagement by asking questions and inviting dialogue. Position the brand as a welcoming space for connection and shared experiences.

Social Perception

Customers are grateful for a bookshop that specifically caters to neurodiversity, highlighting the unique and much-needed nature of the business. Reviews frequently mention the lovely packaging, helpful staff, and the comforting and beautiful nature of the products. It's perceived as more than just a shop, but as a supportive community space. The founder's personal story and the clear mission resonate with customers, building trust and a sense of authenticity.

Copy Examples

• •🧠✨ New Arrival! ✨📚 Dive into worlds that understand yours. Our latest collection features incredible stories and insights from neurodivergent authors, because everyone deserves to see themselves in a book. Explore [Book Title] and more – find your next comforting read with us. #NeurodivergentReads #MakesSenseToMe #BookLove #SupportNDAuthors #InclusiveBooks
• •Feeling overwhelmed? Or just need a moment to focus? Our new [Sensory Toy Name] is designed to be both beautiful and incredibly soothing. A gentle companion for your day, helping you find your calm. Made with love and sustainable materials, because self-care and planet-care go hand-in-hand. 🌿💖 #SensorySupport #FidgetFriendly #MindfulMoments #NeurodiversityAffirming #MakesSenseToMe
• •At Makes Sense To Me, we're more than just a bookshop – we're a community. 🌈 This month, we're celebrating the power of shared stories. Read our latest blog post on [Blog Topic] or join the conversation on our Instagram about how books have helped you on your journey. Your voice matters here. #NDCommunity #SharedStories #YouAreNotAlone #MakesSenseToMe
• •Unbox a world of understanding. 🎁 Our 'Fidgets & Daydreams' Book Box is lovingly curated with books that speak to the neurodivergent experience and delightful sensory goodies to bring comfort and joy. Treat yourself or a loved one to a box that truly makes sense. #BookBox #Neurofabulous #SelfCareGift #MakesSenseToMe #EmbraceNeurodiversity
• •(Visual: Quickly showing 3-4 colorful books by ND authors, then a comforting fidget toy) Looking for reads that just *get* it? 🤔📚 And maybe a little something to keep your hands happy? 😉 We’ve got you covered! Celebrating neurodivergent minds, one book and one stim-friendly find at a time. What makes sense to YOU today? #TheNeurodivergentBookshop #ADHD #Autism #ActuallyAutistic #BookTok #StimmingIsNormal