Brand Tone

Direct, Informative, Promotional, Accessible, Enthusiastic

Brand Values

• •Variety and Diversity
• •Accessibility/Convenience
• •Value (Implied)
• •Novelty/Discovery

Best Practices

• •Focus on clarity and simplicity: Use straightforward language that is easy for a broad audience to understand. Avoid jargon unless it's common for the product (e.g., "Bluetooth speaker").
• •Highlight benefits and solutions: While listing features is important, always try to connect them to how the product benefits the customer or solves a problem for them. (e.g., "Long battery life so you can enjoy music all day.")
• •Maintain an inviting and accessible voice: Even when being direct, ensure the tone is welcoming. Use positive language and encourage interaction (e.g., "What will you discover today?").
• •Adapt to the platform, but keep core messaging consistent: While TikTok copy will be shorter and more emoji-heavy than a website description, the core message about product utility, novelty, or value should remain recognizable.
• •Create a simple style guide: Briefly document key tone words (e.g., "Direct," "Helpful," "Discover," "Value," "Practical") and provide a few do's and don'ts for anyone writing copy to ensure consistency. For example: *Do: Use action verbs. Don't: Use overly complex sentences.*

Social Perception

Source of Varied Goods, Discovery Platform, Transactional Relationship, Seeking Information

Copy Examples

• •Unlock a world of possibilities! From kitchen gadgets to the latest tech, Raminho Importadora brings you a diverse selection of quality imported goods. Shop now and discover your next favorite find!
• •Simplify your kitchen prep! Our new [Product Name] slices, dices, and makes mealtime a breeze. Durable, easy to clean, and ready to tackle any recipe. Get yours today and transform your cooking!
• •Revamp your living space! ✨ Explore our Home & Kitchen collection for innovative solutions and stylish décor. What are you looking to upgrade? See the latest arrivals: [Link]
• •(Video shows a unique gadget in action) 🤯 You NEED this in your life! The [Product Name] solves [Problem] in seconds. So satisfying! Link in bio to grab yours! #gadget #musthave #tiktokmademebuyit #raminhoimportadora
• •🔥 Hot New Arrivals & Deals Inside! Don't Miss Out at Raminho Importadora!