Brand Tone

Informative, Clear, Distinctive

Brand Values

• •Clarity
• •Differentiation
• •Expertise
• •Accuracy
• •Reliability

Best Practices

• •Clearly differentiate the brand from other entities with similar names (e.g., Frog Design, Tiny Frog Technologies).
• •Emphasize the brand's unique value proposition to avoid confusion.
• •Use specific keywords related to the brand's actual offerings to improve search visibility.
• •Monitor online mentions to address any potential misconceptions or negative associations.
• •Create content that establishes the brand as a distinct and authoritative voice in its industry.

Social Perception

Distinct, Reliable, Expert (in its specific domain, whatever that may be)

Copy Examples

• •"[Brand Name] is not affiliated with Frog Design or any other similarly named entity. We specialize in [Brand's Area of Expertise]."
• •"Looking for [Specific Service/Product]? You've come to the right place. [Brand Name] offers [Unique Benefit]."
• •"Unlike other 'Frog' companies, [Brand Name] focuses exclusively on [Brand's Focus]. Learn more about our unique approach."
• •"[Brand Name]: Your trusted source for [Brand's Niche]. Don't confuse us with other companies – we're the experts in [Specific Area]."
• •"Differentiating ourselves: [Brand Name] provides [Specific Service] while others may offer [Different Service]. Explore the difference!"