Brand Tone

Creative, Modern, Approachable, Slightly Playful/Fun, Quality-Conscious

Brand Values

• •Customization & Personalization: Empowering customers to create something unique.
• •Creativity & Design: Celebrating artistic expression through light.
• •Quality & Durability: Offering products that are well-made and long-lasting.
• •Customer Satisfaction: Implied through the desire to fulfill custom orders accurately.
• •Atmosphere & Ambiance: Providing products that transform spaces and create specific moods.

Best Practices

• •Develop a Brand Voice Guide: Document the chosen tone (e.g., creative, modern, approachable), key vocabulary, things to avoid (e.g., overly technical jargon, overly formal language), and provide examples. This ensures anyone writing for the brand is on the same page.
• •Focus on "You" and "Your": Address the customer directly. Frame benefits around their needs and desires (e.g., "Your space will transform," "Create your unique statement"). This makes the copy more engaging and personal.
• •Use Vivid and Evocative Language: Neon is a visual product. Use descriptive words that appeal to the senses and convey the vibrancy, atmosphere, and mood the signs create (e.g., "dazzling," "radiant," "energetic," "captivating glow").
• •Keep it Clear and Concise: While being creative, ensure the message is easy to understand. Avoid overly complex sentences or jargon that might confuse potential customers, especially regarding the customization process or technical aspects.
• •Maintain Consistency Across All Channels: Whether it's the website, product descriptions, email marketing, or any future social media, the tone should feel consistently "Kustom Neons Falkirk." This builds brand recognition and trust. Regularly review content to ensure alignment.

Social Perception

Likely perceived as a provider of unique, eye-catching products. Customers might praise the customization process and the final product's visual impact.

Copy Examples

• •Headline (Website/Ad): "Your Vision, Our Neon. Light Up Your World, Uniquely."
• •Product Description Snippet: "Ditch the dull, embrace the glow! Our custom LED neon signs are more than just lights; they're a statement. Handcrafted with care, designed by you, and built to shine bright for years."
• •Social Media Post (if initiated): "Dreaming of that perfect neon glow? ✨ Stop dreaming, start creating! Our easy-to-use online customizer lets you bring your brightest ideas to life. Link in bio to design your masterpiece! #KustomNeons #NeonSign #CustomDecor #LEDNeon"
• •Email Subject Line (for a promotion): "💡 Bright Idea: Get 15% Off Your Custom Neon Sign This Week!"
• •About Us Snippet: "At Kustom Neons Falkirk, we're passionate about transforming spaces with the vibrant energy of neon. From bold business logos to personal mantras that light up your home, we believe in the power of custom design and top-notch quality to make your vision shine."