Brand Tone

Enthusiastic, Aesthetic-focused, Trustworthy

Brand Values

• •Aesthetics
• •Quality
• •Inspiration
• •Authenticity
• •Customer Satisfaction

Best Practices

• •Focus on clear and direct communication, highlighting product benefits for home aesthetics.
• •Emphasize authenticity and positive attributes, aligning with Colombian consumer preferences.
• •Differentiate Viveza from unrelated entities by focusing on unique product features and brand storytelling.
• •Manage customer expectations transparently, inspired by Latin American e-commerce insights.
• •Use vibrant and engaging language to reflect 'vivacity' while avoiding connotations of 'trickery'.

Social Perception

A brand known for providing aesthetically pleasing and high-quality home products, fostering a sense of vivacity and inspiration in its customers' living spaces.

Copy Examples

• •Transform your home into a vibrant sanctuary with Viveza's curated collection of home décor.
• •Discover unique pieces that reflect your personality and elevate your living space. #VivezaHome #HomeDecor
• •Experience the joy of a beautifully designed home. Shop Viveza and bring your vision to life.
• •At Viveza, we believe your home should be a reflection of your unique style. Explore our collection today!
• •Elevate every corner of your home with Viveza's exquisite home products. Quality and style guaranteed.