Brand Tone

Personal & Relatable, Empathetic & Supportive, Educational & Informative, Positive & Motivational, Professional & Credible (Scientific Basis)

Brand Values

• •Personalization
• •Empowerment
• •Science-Backed Approach
• •Authenticity & Transparency
• •Holistic Well-being
• •Support & Community

Best Practices

• •Channel Sarah's Voice (Authentic & Empathetic Founder Persona): Always write as if Sarah, with her personal journey and passion, is communicating directly. Use "I" and "we" where appropriate to reflect this personal connection. Maintain an empathetic understanding of the user's struggles and aspirations.
• •Prioritize Education & Empowerment: Frame copy around educating the audience about their bodies and genetics, and how this knowledge empowers them to make better choices. Avoid overly technical jargon unless clearly explained.
• •Balance Science with Simplicity: While the product is science-based, the communication should be accessible and easy to understand. Highlight the scientific credibility but translate complex concepts into practical, actionable advice.
• •Maintain a Positive and Motivational Stance: Inspire action and instill hope. Focus on the potential for positive change and the benefits of personalized insights. Avoid fear-mongering or overly clinical language.
• •Incorporate Personal Stories and Relatability: Continue to weave in elements of Sarah's story and encourage user testimonials. This reinforces authenticity and helps potential customers see themselves in the brand's narrative. Ensure relatability by acknowledging common health and wellness challenges.

Social Perception

Trusted Guide, Innovative & Modern, Hopeful & Action-Oriented, Niche & Specialized, Community-Centric (within its user base)

Copy Examples

• •Website Homepage Banner: Stop guessing, start knowing. Unlock your unique genetic code with MyFitGenes and discover the personalized path to your best health. Sarah did, and she's here to guide you. ✨ (Tone: Personal, Empowering, Informative)
• •Instagram Post (Image of Sarah smiling, holding a MyFitGenes kit): Ever feel like generic health advice just isn't cutting it? I've been there! That's why I created MyFitGenes – to give YOU the science-backed, personalized insights your body craves. Let's decode your DNA and find what truly works for *you*. Ready to start your journey? Link in bio! #MyFitGenes #PersonalizedHealth #DNATest #UnlockYourPotential #SarahsJourney (Tone: Relatable, Empathetic, Motivational, Call-to-action)
• •Facebook Ad (Targeting individuals interested in fitness and nutrition): Tired of diet fads and workout plans that don't deliver? Your DNA holds the key. MyFitGenes offers a simple swab test to reveal your genetic predispositions for nutrition, fitness, and more. Get your personalized report and start making choices backed by *your* science. Learn more and hear Sarah's story: [Link] (Tone: Problem/Solution, Informative, Credible, Personal)
• •TikTok Video Script (Sarah speaking energetically): Hey guys! Did you know your genes can tell you the best way to eat and train? 🤯 Seriously! With MyFitGenes, we ditch the one-size-fits-all and give you *your* unique roadmap. It's science, but super simple. Swipe up to learn how! #DNAMagic #MyFitGenes #PersonalizedFitness #HealthHacks #ScienceExplained (Tone: Energetic, Accessible, Informative, Quick)
• •Email Subject Line for Newsletter: Sarah's Tip: How Your Genes Can Supercharge Your Wellness This Week ✨ Email Body Snippet: I often get asked how I stay motivated and energized. A big part of it is understanding my own body, thanks to my genetic insights. This week, I want to share how knowing just one small genetic trait can make a huge difference in your daily choices... [continues with educational content and soft promotion] (Tone: Educational, Supportive, Personal)