Brand Tone

Elegant & Sophisticated, Quality-Conscious & Craftsmanship-Oriented, Customer-Centric & Caring, Confident & Established, Approachable Luxury

Brand Values

• •Quality & Craftsmanship
• •Comfort
• •Timeless Style
• •Customer Satisfaction & Service
• •Heritage & Passion
• •Sustainability (Emerging Value)

Best Practices

• •Emphasize Quality and Craftsmanship: Always highlight the 'Handmade in Italy' aspect, the quality of materials (e.g., 'finest Italian leather,' 'soft nappa leather lining'), and the durability of the shoes. Use descriptive words that evoke luxury and meticulousness.
• •Balance Elegance with Approachability: While the brand is premium, the tone should remain welcoming and helpful. Focus on how the shoes make the customer feel (e.g., 'walk with confidence,' 'effortless comfort,' 'adds life quality').
• •Speak to the 'Fashionable & Busy Woman': Tailor language to resonate with a discerning woman who appreciates both style and practicality. Highlight how the shoes fit into her lifestyle and offer timeless solutions.
• •Incorporate the Heritage Story Subtly: Weave in the 'since 1978,' family-run aspect, and the fusion of Swedish design with Italian craftsmanship to build trust and differentiate the brand.
• •Maintain Consistency Across Channels (Swedish focus with English option): Ensure the core messages of quality, comfort, timeless style, and excellent service are consistent whether on the website (primarily Swedish), social media (Swedish), or in any English communications for a wider audience. Use clear, concise, and evocative language. Product descriptions should be detailed and benefit-oriented.

Social Perception

Positive Customer Perception, Seen as a Premium Brand, Trusted, Fashionable & Current

Copy Examples

• •Headline: Walk with Italian Elegance. Live in Swedish Comfort. Body: Discover CC Shoes: Where timeless Stockholm design meets the heart of Italian craftsmanship. Since 1978, we've believed that true style is effortless comfort. Experience footwear designed to empower your every step. #CCWomen #HandmadeInItaly
• •Headline: More Than Just a Shoe, It's a CC Shoe. Body: Crafted for the discerning woman who values lasting quality and impeccable style. Our new collection, handmade in Italy from the finest leathers, is waiting to become your next wardrobe essential. Feel the difference quality craftsmanship makes. [Link to New Arrivals]
• •Headline: Tired of Choosing Between Style and Comfort? Body: At CC Shoes, you don't have to. Our expert team and Custom Fitting Service ensure you find the perfect high-end shoe that feels as incredible as it looks. Walk confidently, live beautifully. Visit us in Sturegallerian or explore online. #ComfortAndStyle #LuxuryFootwear
• •Headline: Invest in Timeless. Invest in CC Shoes. Body: Each pair of CC Shoes is a testament to generations of Italian shoemaking artistry, designed in Stockholm to endure beyond seasons. Build a wardrobe of staples that speak to quality, passion, and a love for detail. Explore our Core Collection.
• •Headline: From Our Atelier to Your Wardrobe: The CC Shoes Promise. Body: We meticulously design and handpick every shoe, ensuring it meets our standards for unparalleled comfort, lasting quality, and sophisticated style. Because you deserve footwear that enhances your life and your look. #CCSkor #SwedishDesignItalianCraft