Brand Tone

Playful and Whimsical, Nostalgic and Comforting, Community-Focused and Engaging, Exciting and Anticipatory

Brand Values

• •Joy and Happiness
• •Collectibility and Rarity
• •Community and Connection
• •Nostalgia and Escapism
• •Surprise and Discovery

Best Practices

• •Embrace Cuteness and Whimsy: Use language that is lighthearted, charming, and evokes a sense of childlike wonder. Words like "adorable," "tiny treasure," "sweet surprise," and "magical" fit well.
• •Highlight the "Surprise" Element: Continuously emphasize the fun and anticipation of the blind box experience. Use phrases like "What will you unbox?" "The thrill of the reveal," and "Your secret friend is waiting."
• •Foster Community: Encourage interaction and sharing. Use calls to action that invite users to show off their collections, join discussions, or tag friends who would love Sonny Angels. Frame the brand as a shared experience.
• •Tap into Nostalgia and Comfort: Use language that evokes warm memories, simple pleasures, and the feeling of having a small, comforting companion. Connect the act of collecting with self-care and finding joy in small things.
• •Keep it Positive and Uplifting: The core message is about bringing happiness. Ensure all copy maintains an optimistic, cheerful, and encouraging tone, aligning with the slogan "He may bring you happiness." Avoid overly complex or serious language.

Social Perception

Highly Popular and Trendy, Cute and Adorable, Collectible and Sometimes Addictive, Community-Driven, Concerns about Authenticity and Scams, Associated with "Inner Child Healing" and Escapism

Copy Examples

• •Headline: "Unlock a little pocket of sunshine! Which Sonny Angel will you discover today? ✨ #SonnyAngelSurprise"
• •Social Media Post: "Remember that feeling of pure joy from a childhood treasure? Relive it with each Sonny Angel unboxing! Join our amazing community of collectors and share your finds! #HeMayBringYouHappiness #SonnyAngelCommunity"
• •Product Description Snippet: "More than just a cute face! Each Sonny Angel is a tiny companion, ready to bring a smile to your desk, shelf, or anywhere you need a little pick-me-up. Start your collection and find your favorite today! Blind box fun awaits!"
• •Email Subject Line: "Psst... New Sonny Angel Series Just Dropped!🤫 Your Next Obsession Awaits!"
• •Instagram Story Idea: A poll asking "Which Sonny Angel series are you hoping to collect next?" with vibrant images of different series. Text overlay: "Dreaming of your next little angel? Tell us your faves! #SonnyAngelCollector"